Raquel Urquiza

Lecture at ESIC Business & Marketing School

Schools

  • ESIC Business & Marketing School

Expertise

Links

Biography

ESIC Business & Marketing School

Senior manager specialised in digital transformation, marketing and talent. Proven international and communications skills. Focused on the results and high adaptability to work in new sectors and industries.

Education

  • Fulbright Postdoctoral Program University of California, Los Angeles (2010 — 2012)
  • Ph.D Universidad Complutense de Madrid
  • Master's degree in Marketing Advanced Analytics Universidad Complutense of Madrid
  • Bachelor's degree in Audiovisual Communication, specialisation in Management Universidad de Málaga
  • Psychology Candidate, Degree Universidad Nacional de Educación a Distancia - U.N.E.D.

Companies

  • Partner Mediacore Solutions - Agencia de Medios Online (2021)
  • Lecturer ESIC Business & Marketing School (2020)
  • Senior Manager | Strategy & Consulting Accenture (2017 — 2021)
  • Marketing Manager | Cyber Risk Advisory Deloitte (2014 — 2017)
  • Head of Digital Business Area U-tad (2012 — 2014)
  • Associate Researcher IESE Business School (2009 — 2014)
  • Adjunct Professor Universidad Complutense de Madrid (2005 — 2010)
  • Media & Brand Management Analyst Corporación Multimedia (2005 — 2006)

Skills

The most important

  • Digital Marketing
  • Relaciones públicas
  • Marketing Communications

Other

Web 2.0, Análisis, Publicidad, Business Strategy, Marketing en Internet, Docencia, Online Marketing, Inglés, Estrategia de mercadotecnia, Comunicaciones de marketing, Medios digitales, Media & Entertainment, Marketing Strategy, Business Modeling, Branding Consultancy, Investigación y desarrollo, Comercio electrónico, Management, Social Media, Administración y dirección de empresas, Teaching, Research, Estrategia empresarial, Digital Media, Redes sociales

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