Ravi Mehta
Associate Professor of Business Administration and Shebik Centennial Faculty Fellow
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Biography
In product design, imagining end user’s feelings leads to more original outcomes Ravi Mehta, a professor of business administration at Gies College of Business, shows that adopting an approach that imagines how an end user would feel while using a product leads to originality.
Ravi Mehta, a professor of business administration at Gies College of Business, shows that adopting an approach that imagines how an end user would feel while using a product leads to originality.
Educational Background
- Ph.D., Marketing, University of British Columbia, 2011
- MBA, Marketing, York University, 2006
- MBA, Agra University, 1995
- B.Engg., University of Delhi, 1993
Positions Held
- Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
- Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
- Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
- Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017
Recent Publications
- Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation Research Themes for our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. Journal of Product Innovation Management, 37 (2), 126-137. link >
- Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
- Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
- Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
- Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
- Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.
Honors and Awards
- Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
- List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019
- Faculty Representative for UIUC, Mittelstaedt symposium, University of Nebraska, Lincoln, 2017
- Young Scholar, Marketing Science Institute (MSI), 2017
Teaching Interests
Creativity and Innovation, New Product Development and Marketing
Research Interests
Consumer Creativity, Consumer Welfare and Empowerment
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