Raymond Niekerk

Branding & Sponsorship Expert, Motivational Speaker, Adjunct Professor at the University of Cape Town’s Graduate School of Business (UCT GSB). Raymond motivates, creates, builds, and challenges brands and businesses.

Currently active in brand advisory services, sponsorship management and small scale equity investing, Raymond also finds time for public speaking engagements. Through covering various topics including corporate culture, building corporate and personal brands, the interrelated nature of culture and brand, and various other motivational topics, he gets to share his own business and life lessons learned. He also teaches branding classes at the UCT GSB.

Raymond was for 16 years the architect of Investec's brand, as global head of marketing for the group. Prior to joining Investec, he was founding partner and director of Sw!tch Branding & Design, with offices in Johannesburg, Cape Town and London. Before starting Sw!tch, Raymond was Director of Consulting, and board member of KSDP Pentagraph (at the time the 10th biggest design consultancy in the world), where he was involved in both international & local branding, and design projects. He has also worked at BP and served as a professional soldier. Raymond matriculated at Grey College in Bloemfontein, read for a Bachelor of Arts (Communication) degree at the University of the Free State and holds a MBA from the Graduate School of Business, University of Cape Town.

Education

• Master of Business Administration - MBA University of Cape Town (1996.01 — 1996.12)
• Bachelor of Arts - BA (Communication Science) University of the Free State (1986.02 — 1989.11)
• Matriculation Certificate Grey College (1970 — 1981)

Companies

• Marketing & Strategy Advisor Kuda Insurance Brokers (2020)
• Business Owner Raymond van Niekerk t/a Five Lincoln (Pty) Ltd (2016)
• Adjunct Professor UCT Graduate School of Business (2016 — 2019)
• Global Head: Marketing Investec (2000 — 2016)
• Director & Co-Founder Switch Branding + Design (1999 — 2000)
• Director of Consulting KSDP Pentagrapgh (1997 — 1998)
• Marketing Communications Manager BP Southern Africa (1990 — 1995)

Skills

• Online Marketing
• Segmentation
• Financial Services

Other

PPC, Brand Awareness, Guest Lecturing, Email Marketing, Mobile Marketing, Motivational Speaking, Relationship Marketing, Customer Insight, Sales, Corporate Branding, Brand Architecture, Leadership, Corporate Communications, Digital Strategy, Direct Marketing, Online Advertising, Marketing Research, Social Media, Marketing Management, Integrated Marketing, Event Management, Sponsorship, Social Media Marketing, Public Relations, Digital Marketing, Strategy, Management, Advertising, Brand Management, Business Strategy, Marketing, Brand Development, Marketing Strategy, Marketing Communications