Rebecca Holmes

Associate Professor

Biography

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Experienced executive with a deep understanding of customer behavior and a proven track record of leveraging analytics to improve decision making and drive profitable growth. Strengths include leadership, technical, and communications skills.

  • 15+ years experience in data science and advanced analytics, including econometrics, segmentation, experimental design, time series analysis, and forecasting
  • Skilled at applying statistical techniques to real-world problems in pricing, discounting, customer experience, and operations to drive measurable results
  • 10+ years’ experience building and leading technical teams of highly skilled data scientists, data engineers, programmers, and statisticians
  • Experience building data structures to support customer analytics and create value from vast quantities of data
  • Skilled at communicating complex concepts to diverse audiences; media trained

Education

  • BA The College of William and Mary (1988 — 1992)

Companies

  • Director, Pricing Analytics Republic Services Inc (2013)
  • Director, Retention Pricing Cox Communications (2012 — 2013)
  • Director, Marketing Science Cox Communications - Arizona (2007 — 2012)
  • Associate Professor Thunderbird School of Global Management (2006 — 2007)
  • Sr. Planning Analyst Salt River Project (2000 — 2007)
  • Graduate Instructor/Graduate Teaching Assistant The University of Arizona (1995 — 2000)
  • Analyst ICF International (1992 — 1995)

Skills

  • Business Strategy
  • Statistical Modeling
  • Economics

Other

Competitive Intelligence, Market Analysis, Public Speaking, Marketing, Predictive Modeling, CRM, Pricing, Database Marketing, Competitive Analysis, Econometrics, Data Analysis, Strategic Planning, Cross-functional Team Leadership, Pricing Analysis, Statistics, Leadership, Management, Market Research, Forecasting, Strategy, Analysis, Segmentation

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