Renata Trinca Colonel

Renata Trinca Colonel is Associate Professor of Practice of Decision Sciences & Business Analytics at SDA Bocconi School of Management. Since January 2021 she has been the Director of the Executive MBA Programs, both weekend and modular format, and she is also the coordinator of the category Business Data Analytics for Open Programs. She is Adjunct Professor of Statistics at Bocconi University.

Her cooperation with SDA Bocconi began in 2002. Since then, she has run various courses on Business Analytics and she still is Faculty member of many Specialized Master Programs and Executive MBA Programs. She is Program Director of the online course Data Analysis for Business and the course Research, Organization and Quantative Data Analysis. She conducted research, training and consulting projects for important Italian and multinational companies in the energy, transportation, retail, banking, insurance, publishing and real estate industry (with Indian Railways, Trenord, Enel Green Power, Ferrero, Banca Mediolanum, Aruba and others).

Her research activities focus on business analytics, data visualization, sampling and marketing research, applications and statistical analysis in different fields, scoring and rating statistical models, forecasting and quantitative techniques in general.

She is the author of books and numerous articles on her topics of interest. Her works have been published in the Journal of Product Innovation Management, Critical Perspectives on International Business, the European Journal of Finance, the Journal of Financial Regulation and Compliance and Economia&Management, among others. Renata won the Bocconi Innovation in Teaching Award in 2019. Since 2002, she has been a corporate consultant in data analytics, modelling, predictive analytics, market research.

Renata earned a degree in Economic and Social Disciplines (D.E.S.) from Università Bocconi and an ITP (International Teachers Programme) from SDA Bocconi School of Management in 2009.

Teaching domains

• Data Analysis Process
• Predictive Analytics
• Market Research
• Multivariate Models

Education

• Università Bocconi - Degree in Economic and Social Disciplines 1996 - 2001
• SDA Bocconi - International Teachers Programme 2009 - 2009
• Centro Italiano di Analisi Sensoriale - 2010 - 2010
• SDA Bocconi - Basic Marketing (Executive Education) 2004 - 2004
• Liceo Scientifico C. Donegani - Tirano (SO) - 1991 - 1996
• SDA Bocconi School of Management - International Teaching Program

Companies

• Executive MBA Programs Director SDA Bocconi (2021)
• Associate Professor of Practice - Decision Sciences & Business Analytics SDA Bocconi (2018)
• Adjunct Professor of Statistics Bocconi University (2002)
• Business Data Analyst Consultant Consultant (2002)
• SDA Professor (at Competence Center Quantitative Methods) SDA Bocconi School of Management (2002)
• Executive MBA Programs Coordinator SDA Bocconi (2018 — 2021)
• Professor SDA Bocconi School of Management (2001 — 2015)
• Partner & Consultant Target Research (2002 — 2009)

Latest publications

TRINCA COLONEL R., ZAMAGNI C. La consulenza di vendita nel settore automotive - Sales Assistance in the Automotive Sector Economia & Management, 2021, vol.1, pp.96-103

TRINCA COLONEL R. (ED.) Data Analysis per Manager: Fondamenti - Data Analysis for Business: Foundations Egea, E-Book, Italy, 2021

BAZZANA F., DE LAURENTIS G., PISANI R., TRINCA COLONEL R. Can domestic trade credit insurance contracts be effective collateral for banks? A quantitative study of the Italian market European Journal of Finance, 2019, pp.1-14

TRINCA COLONEL R., GHADDAR S., MAURI C. I driver di una customer experience di successo Economia & Management, 2017, vol.3, pp.33-39

TRINCA COLONEL R., NEGRI G. Revenue estimation model, punto di partenza Economia & Management, 2017, vol.2, pp.29-32

ANNUSHKINA O., MERCHANT H., TRINCA COLONEL R., BERSELLI E. How do emerging markets differ from developed markets?: A conceptual and empirical analysis in Handbook of Contemporary Research on Emerging Markets H. Merchant (Eds),Edward Elgar Publishing, chap. 1, 2016