Renee Mauborgne

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, the world's second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. She was born in the United States.

Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.

Mauborgne has published numerous articles on strategy and management which can be found in the Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others.

Mauborgne is the co-author of Blue Ocean Strategy (Harvard Business Review Press) and the forthcoming, indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth (Hachette Books, Fall 2017). Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Blue Ocean Strategy has won numerous awards including “The Best Business Book of 2005″ Prize at the Frankfurt Book Fair. It was also selected as a “Top Ten Business Book of 2005″ by Amazon.com, and as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations and Milton Friedman's Free to Choose. Click here for a list of the major book awards won.

Mauborgne is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50. In 2014, Mauborgne, along with her colleague W. Chan Kim, received the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms due to the impact their management research has made on the global consulting industry. She also won the 2011 Thinkers50 Strategy Award. Mauborgne was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and as one of the World’s 50 Best Business School Professors in 2012 by Fortune.com. She was also named among the world’s top five best business school professors in 2013 by MBA Rankings.

Mauborgne received the Nobel Colloquia Prize for Leadership on Business and Economic Thinking 2008 and is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. She is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of “Stratégie d’entreprise.” L'Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers,” and noted, “Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.” She won the 2007 Asia Brand Leadership Award. Mauborgne is the winner of several Case Centre awards including “The Global Top 10 Bestselling Case Writers (2015/2016)”, “All-Time Top 40 Bestselling Cases” in 2014, “Best Overall Case” in 2009 across all disciplines and “Best Case in Strategy” in 2008.

Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the blue ocean strategy family of concepts that they created. BOGN embraces academics, consultants, executives, and government officers.

PUBLICATIONS

• JOURNAL ARTICLES - Red Ocean Traps - Harvard Business Review
• BOOKS - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Harvard Business School Press
• JOURNAL ARTICLES - Blue Ocean Leadership - Harvard Business Review
• JOURNAL ARTICLES - How Strategy Shapes Structure - Harvard Business Review
• JOURNAL ARTICLES - Blue Ocean Strategy: From Theory to Practice - California Management Review
• BOOKS - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Harvard Business School Press
• JOURNAL ARTICLES - Value Innovation: The Strategic Logic of High Growth - Harvard Business Review
• JOURNAL ARTICLES - Fair Process: Managing in the Knowledge Economy - Harvard Business Review
• JOURNAL ARTICLES - Blue Ocean Strategy - Harvard Business Review
• JOURNAL ARTICLES - Charting Your Company's Future - Harvard Business Review
• JOURNAL ARTICLES - Book Review: The Psychology of Legitimacy: Emerging Perspectives on Ideology, Justice, and Intergroup Relations (John T. Jost and Brenda Major, eds. Cambridge: Cambridge University Press, 2001) - Administrative Science Quarterly
• JOURNAL ARTICLES - Strategy, Value Innovation, and the Knowledge Economy - Sloan Management Review
• JOURNAL ARTICLES - Procedural Justice, Strategic Decision Making, and The Knowledge Economy - Strategic Management Journal
• JOURNAL ARTICLES - Procedural Justice and Managers' In-Role and Extra-Role Behavior The Case of the Multinational - Management Science
• JOURNAL ARTICLES - The In-Role and Extra-Role Behavior of Multinationals' Subsidiary Top Management: Procedural Justice at Work - Management Science
• JOURNAL ARTICLES - A Procedural Justice Model of Strategic Decision-Making: Strategy Content Implications in the Multinational - Organization Science
• JOURNAL ARTICLES - Procedural Justice, Attitudes and Subsidiary Top Management Compliance with Multinational's Corporate Strategic Decisions - Academy of Management Journal
• BOOK CHAPTERS - Procedural Justice Theory and the Multinational Corporation
• JOURNAL ARTICLES - Making Global Strategies Work - Sloan Management Review
• JOURNAL ARTICLES - Effectively Conceiving and Executing Multinational's Worldwide Strategies - Journal of International Business Studies
• JOURNAL ARTICLES - Implementing Global Strategies: The Role of Procedural Justice - Strategic Management Journal
• JOURNAL ARTICLES - Creating Blue Oceans - Harvard Business Review
• JOURNAL ARTICLES - Blue Ocean Leadership - Harvard Business Review
• BOOKS - On Breakthrough Strategy - Harvard Business School Press
• JOURNAL ARTICLES - Winning Your Employees' Trust - Harvard Business Review
• JOURNAL ARTICLES - Growing Your Business: Strategies that Work for Small and Midsize Companies - Harvard Business Review
• JOURNAL ARTICLES - The Good Boss - Harvard Business Review
• JOURNAL ARTICLES - Market-Led Innovation - Harvard Business Review
• JOURNAL ARTICLES - Create - Then Dominate - New Markets - Harvard Business Review
• JOURNAL ARTICLES - Tipping Point Leadership - Harvard Business Review
• JOURNAL ARTICLES - Knowing a Winning Business Idea When You See One - Harvard Business Review
• JOURNAL ARTICLES - Creating New Market Space - Harvard Business Review
• JOURNAL ARTICLES - Fair Process: Managing in the Knowledge Economy - Harvard Business Review
• JOURNAL ARTICLES - Value Innovation: The Strategic Logic of High Growth - Harvard Business Review
• JOURNAL ARTICLES - Parables of Leadership - Harvard Business Review
• BOOK CHAPTERS - Value Innovation: A Theory of Strategy
• JOURNAL ARTICLES - Leadership and the Future : The Art of Change Management - Harvard Business Review
• JOURNAL ARTICLES - Value Innovation: A Leap into the Blue Ocean - Journal of Business Strategy
• JOURNAL ARTICLES - Navigating Toward 'Blue Oceans' - Optimize
• JOURNAL ARTICLES - Value Pioneering: How to Discover Your Own Blue Ocean - Strategy and Leadership
• JOURNAL ARTICLES - Colour Me Blue - Australian Financial Review
• BOOK CHAPTERS - Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment - Thomson South Western
• BOOK CHAPTERS - How to Earn Commitment - Prentice Hall
• BOOK CHAPTERS - Making Global Strategies Work. - Wiley
• JOURNAL ARTICLES - Thought Leaders - Business Strategy Review
• BOOK CHAPTERS - Strategy in the New Economy - FT Prentice Hall
• BOOK CHAPTERS - New Dynamics of Strategy in the Knowledge Economy - Prentice Hall
• BOOK CHAPTERS - Value Innovation
• JOURNAL ARTICLES - Becoming an Effective Global Competitor - Journal of Business Strategy
• JOURNAL ARTICLES - Cross-Cultural Strategies - Journal of Business Strategy
• CASE STUDIES - The Evolution of the Circus Industry (A) (Spanish)
• CASE STUDIES - Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B) (Spanish)
• CASE STUDIES - The Highly Regulated German Medical Supplies Industry (A)
• CASE STUDIES - Rehability (B): More than Just Wheelchairs
• CASE STUDIES - Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B) (Japanese)
• CASE STUDIES - Tata Nano: The People’s Car that Promises to Reconstruct the Automobile Industry
• CASE STUDIES - The Nintendo Wii: Lessons Learned from Noncustomers
• CASE STUDIES - Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?
• CASE STUDIES - Zappos.com (B): Strategy Powered by Culture and People
• CASE STUDIES - Zappos.com (A): Bring the Shoe Store to Your Home
• CASE STUDIES - Salesforce.com: Creating a Blue Ocean in the B2B Space
• CASE STUDIES - How Apple’s Corporate Strategy Drove High Growth
• CASE STUDIES - The Evolution of the Circus Industry (A) (Japanese)
• CASE STUDIES - Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia
• CASE STUDIES - Napoleon Bonaparte: Victim of an Inferior Strategy? (Spanish)
• CASE STUDIES - Lessons From Breakthrough Strategic Moves Over the Last Century
• CASE STUDIES - Leading the City of Los Rios into a Blue Ocean: A Simulation Case
• CASE STUDIES - Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
• CASE STUDIES - How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
• CASE STUDIES - How to Implement Blue Ocean Strategy
• CASE STUDIES - The Evolution of the Circus Industry (A) (Portuguese)
• CASE STUDIES - Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action - Development Tool
• CASE STUDIES - Napoleon Bonaparte: Victim of an Inferior Strategy? (Portuguese)
• CASE STUDIES - Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action
• CASE STUDIES - Blue Ocean Strategy Implementation Lecture and Teaching Note: Tipping Point Leadership and Fair Process in Action
• BOOK CHAPTERS - NTT DoCoMo i-modeTM: Creating a Solution for the Masses - Prentice Hall
• CASE STUDIES - NTT DoCoMo i-mode (TM): Value Innovation at DoCoMo
• CASE STUDIES - The Evolution of the Circus Industry (A)
• CASE STUDIES - Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment
• CASE STUDIES - Creating a New Market Place in the US Auto Retailing Industry (Condensed Version)
• CASE STUDIES - Recreating the US Car Retailing Industry (A)
• CASE STUDIES - Recreating the US Car Retailing Industry (B)
• CASE STUDIES - Napoleon Bonaparte: Victim of an Inferior Strategy?
• CASE STUDIES - Nintendo
• CASE STUDIES - Glasgow Prestwick Airport

RESEARCH AREAS

Disciplinary Research: Reconstructionist Theory, Procedural Justice, General Research: Strategy, Management and Innovation in the Knowledge Economy

TEACHING AREAS

Strategy and Management for MBAs and Executives