Reyero Laura

Biography

Laura Reyero is a Professor of Marketing, Consumer Behaviour, and International Marketing at ESCP Europe. She also lectures in Master Programmes in other Business Schools and Universities, as Universidad Politécnica de Madrid and Universidad Europea in Madrid, and in several Latin American schools.

Her main research concern is about Marketing and more precisely about political marketing as a Ph.D. researcher.

She is also partner in Equipo de Marketing Helago, a strategical marketing consultacy company. This company's expertise focuses on Marketing, Innovation Plans and Strategical plans. Equipo de Marketing works with relevant clients in the Spanish markets such as Telefónica, UNICEF, the European Comunity, Pepephone, etc. and with technological start-ups.

Laura Reyero has worked with companies from various industries such as Unilever, Kraft Foods, Colgate and Altadis, always in marketing and sales positions.

For the last years, Laura has collaborated in the design and development of  executive education seminars for companies, always in the commercial area. 

Laura educational background is: Economics and Business Administration in the Universidad Complutense de Madrid (1979 – 1984). MBA at the “Instituto de Empresa”, Madrid (1984 – 1985) Executive Development Programme in Ashridge (1999), Master in International Commerce in IEDE, Madrid (2006). Currently studying for a PhD in marketing at the UEM, Madrid.

Research Interest

Topics

• Marketing
  
• Strategy
  
• Consulting
  

Industries

• Consumer goods
  
• IT & Telecommunications
  

Geographical area

• Spain