Richard Jones
Professor with special responsibilities, PhD at CBS Executive
Schools
- CBS Executive
- Macquarie Graduate School of Management
Expertise
Links
Biography
CBS Executive
Presentation
Dr Richard Gyrd-Jones research focuses on challenges to managing brands in the context of the multiple stakeholders. He is co-founder of the Brand Meaning Network, which brings together top international scholars in the area of brand meaning co-creation. He is particularly focused on how both for-profit and not-for-profit organisations manage their brand in the context of their brand eco-systems. His most recent research looks at brand identity co-creation and issues around the implementation of branding strategies at a managerial level. He achieves consistently high evaluations in his teaching at undergraduate, gradate and executive levels. Until 2010 he was the coordinator of the MSc programme in Marketing Communications Management at CBS which achieved a ranking of 2 in Western Europe by best-masters.com
Richard Gyrd-Jones is a Docent in Brand Management at Oulu Business School, Finland
Richard Gyrd-Jones is a member of the Brand Meaning Research Clusterand the Social Media Research Cluster
Primary research areas
- Brand Mangement
- Corporate Branding
- Brand Value & Meaning
- Branding in Social Media
- Brand Eco-systems
Courses
CBS 2013-Present
Masters Level: Brand Governance (cand.merc. BCM), Perspectives in Brand Management (cand.merc. BCM), Corporate Branding & Communities (cand.merc. SMC), Retail Branding & Innovation (cand.merc. elective)
Bachelor Level: Multidisciplinary Case: Brand Management (IMK)
Griffith University 2010-2012
Masters Level: Branding, Retail Branding & Innovation, Integrated Marketing Communication.
Diploma Level: eCRM, Corporate Communications
Bachelor Level: Strategic International Marketing
School Outreach: Marketing & International Management
iESEG, Lille, France 2011
Masters Level: Retail Branding & Innovation
CBS 2006-2010
Cand Merc (MSc) Line Coordinator of the Marketing Communications Management - MCM graduate student 2-year cohort line (Now Brand and Communication Management - BCM). http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/brand-and-communications-management
CBS 2004-2010
Masters Level: Brand Governance, Corporate Communications, Marketing Communications, Public Relations and Issue Management, Sales Management
Supervision
Master Thesis Projects : 50+
PhD STUDENTS
2017
Anna-Bertha Heeris Christensen: “Bloggers and Brands: Allies or Enemies? Understanding the Emerging Role of Bloggers and their Relations in the Brand Eco-system,” University of Hertfordshire
Serena Wider: “Challenges and implications of brand co-creation: understanding the concepts and processes involved in the co-creation of brands in multiple stakeholder ecosystems”
Completed
2014
Nicky Nedergaard, CBS: "Creating a Sustainable Operating Model for Design in Business: The role of brand in aligning company resources and custom value creation"
Natasha Cox, Griffith University: "Destination Brand Architecture: An exploratory study of nature-based destinations"
2012
Husam Alnaimi, Griffith University: "Relationship Marketing in the Jordanian Internet Sector: The inclusion of switching behavior and relational bonds into the relationship marketing model"
Read about executive education
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