Richard Rocco

Academic Degrees

• PhD, Marketing, University of Memphis, 2009
• MBA, Marketing, University of Memphis, 1994
• BA, Marketing, Rhodes College, 1989

Biography

Rich Rocco is the executive director for sales and marketing research excellence and professor of marketing at the Department​ of Marketing in the Driehaus College of Business. He lectures on strategy, sales effectiveness, sales process, communication, coaching and customer relationship management/sales technology. His research focuses on sales effectiveness. He has 20 years of sales and marketing experience in the healthcare/medical device, consulting, automotive and consumer goods industries.