Richard Wahlund
Professor at Stockholm School of Economics
Schools
- Stockholm School of Economics
Links
Biography
Stockholm School of Economics
Richard Wahlund is holder of the Bonnier Family Professor in Business Administration, especially media. He is also Head of the Department of Marketing and Strategy, and Head of the Center for Media and Economic Psychology.
He runs a number of research projects, most of them concerning media, marketing mangement and/or economic behaviors, and to a large extent related to theories in economic psychology.
His main teaching areas are marketing (buying behavior, business and marketing strategy, ’marketing mix’, marketing communications, branding etc.), research methodology (incl. applied statistics), economic psychology (decision making/cognitive psychology, economic/finacial behaviors, gender issues etc.), and finally business ethics and reputational risk management.
Read about executive education
Other experts
William Barnett
Research Statement William Barnett studies competition among organizations and how organizations and industries evolve globally. He is conducting a large-scale project that seeks to explain why and how some firms grow rapidly in globalizing markets. His prior research includes studies of how stra...
Robert Lapidus
Bio Bob Lapidus has worked as a consultant in organization development and human resource management for the past 30 years. As a senior consultant to key managers and Chief Executive Officers, he has implemented a wide variety of interventions including executive coaching, leader transition, team...
David Clingingsmith
David Clingingsmith is an empirical economist whose research focuses on the social aspects of economic behavior. His work uses field and lab experiments as well as observational data. Recently, he is exploring how social status affects behaviors such as consumption and performance judgements in a...
Looking for an expert?
Contact us and we'll find the best option for you.