Richard Yalch
Professor Emeritus of Marketing at Foster School of Business
Schools
- Foster School of Business
Links
Biography
Foster School of Business
Education
- PhD Northwestern University (1974)
- MS Carnegie Mellon University (1970)
- BS Carnegie Mellon University (1970)
Academic Expertise
- business to consumer marketing
Current Research
- Brand rumors, Infomercials, Sharp versus round number, Implicit information processing
Positions Held
- At the University of Washington since 1974
- Micron Foundation Visiting Professor of Marketing, Boise State University, 2001-2003
- Visiting professor at Northwestern University, 1980-1981
Honors and Awards
- Named one of top 100 Academic Researchers in Marketing by Marketing Educator
Academic Service
- Director of Computer Policy (1996-2000)
- Associate editor of the Journal of Consumer Research (1996-1999)
- Editorial review board, Journal of Marketing, 1979-1987
- Editorial review board, Journal of Consumer Research, 1982-1987, & 1994-present
- Editorial review board, Current Issues & Research in Advertising, 1985-present
- Editor of Association for Consumer Research Newsletter, 1983-1985
- Director of Doctoral Program, 1983-1986
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