Richard Yalch

Education

• PhD Northwestern University (1974)
• MS Carnegie Mellon University (1970)
• BS Carnegie Mellon University (1970)

Academic Expertise

• business to consumer marketing

Current Research

• Brand rumors, Infomercials, Sharp versus round number, Implicit information processing

Positions Held

• At the University of Washington since 1974
• Micron Foundation Visiting Professor of Marketing, Boise State University, 2001-2003
• Visiting professor at Northwestern University, 1980-1981

Honors and Awards

• Named one of top 100 Academic Researchers in Marketing by Marketing Educator

Academic Service

• Director of Computer Policy (1996-2000)
• Associate editor of the Journal of Consumer Research (1996-1999)
• Editorial review board, Journal of Marketing, 1979-1987
• Editorial review board, Journal of Consumer Research, 1982-1987, & 1994-present
• Editorial review board, Current Issues & Research in Advertising, 1985-present
• Editor of Association for Consumer Research Newsletter, 1983-1985
• Director of Doctoral Program, 1983-1986