Robert E. Siegel
Lecturer in Management at Stanford Graduate School of Business
Schools
- Stanford Graduate School of Business
- Stanford University (ONLINE)
Expertise
Links
Biography
Stanford Graduate School of Business
Research Statement
Robert Siegel researches strategy and innovation in both large and small companies, as well as the leadership opportunities and challenges that technological change brings to these firms. Specifically, he explores how companies combine digital and physical solutions for their customers. Robert also teaches product management and product development best practices and methods, as well as financial management for entrepreneurs over the life-cycle of growing companies. Additionally, he works on business and government engagement in the 21st century, and explores how global conflicts are being driven through economic policies shaped by national interests.
Research Interests
- Systems Leadership
- Corporate and Entrepreneurial Innovation
- Financial Management for Entrepreneurs
- Product Management
- Venture Capital
- Business and Government Engagement
Bio
Robert Siegel is a lecturer in management and has taught seven different courses in his time at Stanford. He has led primary research and written cases on Google, Charles Schwab, Daimler, AB InBev, Box, Stripe, Target, AngelList, 23andMe, C3.ai, Majid Al Futtaim, Tableau, PayPal, SurveyMonkey, Medium, Autodesk, Minted, Zuora, Axel Springer, and Michelin, amongst others.
He is also a venture partner at Piva Capital and a general partner at XSeed Capital. He sits on the board of directors of Luum, Avochato, Findmine and Cluster. He led investments in Sparta Science, Zooz (acquired by PayU of Naspers), Hive, Lex Machina (acquired by LexisNexis of the RELX Group), CirroSecure (acquired by Palo Alto Networks), Nova Credit, The League (acquired by Match Group), Teapot (acquired by Stripe), Brewbird, Pixlee TurnTo (acquired by Emplifi), and SIPX (acquired by ProQuest).
Robert is a member of the supervisory board of TTTech Auto AG, and is chairman of the strategic advisory board for TTTech Computertechnik AG in Vienna, Austria. He is a member of the industry advisory boards for HERE Technologies and Tulco, and is the co-president emeritus of Stanford Angels & Entrepreneurs, an alumni association that fosters relationships to strengthen the Stanford startup community. Robert was on the board of SmartDrive Systems for 14 years (acquired by Omnitracs), has coauthored several articles for the Harvard Business Review and California Management Review, and is a frequent contributor to Fortune, TechCrunch, VentureBeat and Forbes.
Robert was previously general manager of the video and software solutions division for GE Security, with annual revenues of $350 million. He was also executive vice president of Pixim, Inc., a fabless semiconductor firm specializing in image sensors and processors (acquired by Sony). Before Pixim, Robert was cofounder & chief executive officer of Weave Innovations Inc. (acquired by Kodak), a network services developer that invented the world’s first digital picture frame, and delivered photos and other digital media to PCs and internet / mobile devices.
Robert served in various management roles at Intel Corporation, including an executive position on their corporate business development team, in which he invested capital in startups that were strategically aligned with Intel’s vision.
Robert is the co-inventor of four patents and served as lead researcher for Andy Grove’s best-selling book, Only the Paranoid Survive.
Robert holds a BA from UC Berkeley and an MBA from Stanford Graduate School of Business.
Academic Degrees
- MBA, Stanford GSB, 1994
- BA, University of California, Berkeley, 1989
Academic Appointments
- Lecturer, Stanford GSB, 2011-present
Professional Experience
- Venture Partner, Piva, 2019-Current
- General Partner, XSeed Capital, 2008-Current
- General Manager, Video Software and Solutions, GE Security, 2004-2007
- Executive Vice President, Pixim, Inc., 2001-2004
- CEO and Co-Founder, Weave Innovations, Inc., 1998-2001
- Senior Manager, Desktop Products Group and Corporate Business Development, Intel Corporation, 1994-1998
Awards and Honors
- Case Centre Award Entrepreneurship Category Winner - AB InBev: Brewing an Innovation Strategy (2019)
- Case Centre Award Entrepreneurship Category Winner - Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation (2017)
- MBA Class of 1973 Lecturer, 2016-2017
Books
- The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Robert E. Siegel McGraw Hill Business July 2021
Courses Taught
Innovation Strategy in a Digital World
Stanford University (ONLINE)
Online
Executive Leadership Development
Stanford Graduate School of Business
Stanford, California, United States
Jul 21
Executive Program for Growing Companies
Stanford Graduate School of Business
Stanford, California, United States
Aug 4
People, Culture, and Performance: Strategies From Silicon Valley
Stanford Graduate School of Business
Stanford, California, United States
Aug 11
Digital Transformation Program
Stanford University (ONLINE)
Online
Read about executive education
Cases
C3 IoT: Enabling Digital Industrial Transformation | SM307 Robert E. Siegel, Julie Makinen2018
CircleUp in 2018: Systematic Private Investing | E562B Robert Siegel2018
Google Android in 2018: A Changing World Order | SM176D Robert Siegel, Robert Burgelman, Cameron Lehman2018
Invoice2Go in 2018: Scaling a Bootstrapped Business into a Global Enterprise | E627 Robert Siegel, Peter Seibert2018
MGM Resorts International in 2018: Time for Another Reinvention | SM287 Robert Siegel, Cameron Lehman2018
Tableau: The Creation of Tableau Public | E632 Amir Goldberg, Robert Siegel, Matt Saucedo2018
Wikimedia Foundation in 2018 | E652 Robert Siegel, Peter Seibert2018
Zuora in 2017: Leading the Subscription Economy Revolution | SM284 Robert Burgelman, Robert Siegel, Julie Makinen2018
AB InBev: Brewing an Innovation Strategy | E643 Robert E. Siegel, Amadeus Orleans2017
Charles Schwab Corp. in 2017 | SM282 Robert Siegel, Julie Makinen2017
TTTech in 2017: When Market and Technology Trends Align with Company Capabilities | E635 Robert Siegel, Ryan Kissick2017
23andMe | E624 Robert Siegel, Sara Rosenthal2017
Daimler: Reinventing Mobility | E642 Robert E. Siegel, Amadeus Orleans2017
General Electric in 2017: Naming and Claiming the Industrial Internet | SM288 Robert Siegel, Cameron Lehman2017
Lending Club: Part B | E597B Robert Siegel, Matt Saucedo2017
LiveRamp (A) | E622 (A) Robert Siegel, Matt Saucedo2017
LiveRamp (B) | E622 (B) Robert Siegel, Matt Saucedo2017
Medium in 2017: Developing a New Model for Media | SM280 Robert Siegel, Tim Hsia, Matt Saucedo2017
Minted in 2017: Designing a Profitable Brand | SM275 Robert Siegel, Sylvia Kuyel2017
Pandora | SM281 Robert Siegel, Julie Makinen2017
PayPal in 2017: Continuing to Reshape the Payments Landscape | E572B Robert Siegel2017
Pear VC | E630 Robert Siegel, Ryan Kissick2017
500 Startups (B): Expanding the Footprint in 2016 | E528B Robert Siegel2016
Autodesk in 2016: Transforming to Meet a Changing Industry | E613 Robert Siegel, Peter Seibert2016
Axel Springer in 2016: From Transformation to Acceleration? | E610 Robert A. Burgelman, Robert Siegel, Ryan Kissick2016
Big Switch Networks | E609 Robert Siegel, Sara Rosenthal2016
ComplexAminos | E565 Robert E. Siegel, Jessica Morgan2016
Keyssa: Unraveling the Laws of Physics | E599 Robert Siegel, Ryan Kissick2016
Lending Club | E597 Robert Siegel, Matthew Saucedo2016
Mesosphere: Creating Lasting Value on Top of Open Source Software | E600 Robert Siegel, Ryan Kissick2016
SkinSpirit | E604 Robert E Siegel, Sara Rosenthal2016
Stripe: Increasing the GDP of the Internet | E601 Robert Siegel, Ryan Kissick2016
Box in 2015 (B): Entering the Next Phase | SM215B Robert Siegel, Robert Burgelman, Shalie Gaskill2015
CircleUp | E562 Robert Siegel, Yin Li2015
CODE2040: Changing the Game | E573 Robert Siegel, Jackie Bello2015
Google and Android in 2015 (C): Looking Towards the Future | SM176C Robert Siegel, Robert Burgelman, Michael Seltzer2015
Medium in 2015: A New Form of Networked Publishing | SM247 Robert Siegel, Robert Burgelman, Tim Hsia2015
Nebula: The Fall of a Company | E574 Robert Siegel, Mark Leslie, Matthew Saucedo2015
PayPal in 2015: Reshaping the Financial Services Landscape | E572 Robert Burgelman, Robert Siegel, Henry Lippincott2015
Tim Harkness: Starting Over | E564 Robert Siegel, Jessica Morgan2015
Virsto (A) | E571A Robert Siegel, Sara Rosenthal2015
Virsto (B) | E571B Robert Siegel, Sara Rosenthal2015
Wikimedia Foundation in 2015: Changing How Humans Share Knowledge | SM245 Robert Siegel, Robert Burgelman, Arla Xhaxho2015
500 Startups: Scaling Early-Stage Investing | E528 Robert Siegel, Yin Li2014
AngelList: Changing The Landscape of Investing | E520 Robert Siegel, Yin Li2014
Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation | E522 Robert A. Burgelman, Robert E. Siegel, Jason Luther2014
Cloud Storage and Document Management: How a New Generation of Companies is Shaping the Enterprise Content Management Industry | SM235 Robert Burgelman, Robert Siegel, Cyril Labidi2014
Invitrogen/Life Technologies (C): The Best Owner of the Asset | SM209C Robert Burgelman, Robert Siegel, Rosy Lee2014
Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business | E530 Robert Siegel, Robet Burgelman, Sylvia Kuyel2014
SurveyMonkey in 2014 | E524 Robert Burgelman, Robert Siegel, Sara Rosenthal2014
TrueCar: Transforming the Car Buying Experience | E527 Robert Siegel, Yin Li2014
Box: Building the Next Generation Enterprise Software Company | SM215 Robert Burgelman, Robert Siegel, Shalie Gaskill2013
First Solar, Inc. in 2013 | SM190B Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon2013
Google’s Android in 2013 An Increasingly Dynamic Landscape | SM176B Robert A. Burgelman, Robert Eric Siegel, Ibrahim Elbouchikhi, Jonathan Karmel, Alan Chiu2013
La Boulange Exiting to a Large Statetgic Buyer (A) | E478A Robert Siegel, Austin Kiessig2013
La Boulange Exiting to a Large Strategic Buyer (B) | E478B Robert Siegel, Austin Kiessig2013
TTTech (C) 2013 Hitting the Gas Pedal | SM185C Robert Siegel2013
Zuora in 2013 | SM182B Robert A. Burgelman, Robert Eric Siegel, Maalika Manoharan2013
Invitrogen/Life Technologies (B) | SM209B Robert A Burgelman, Robert E Siegel, Rosy Lee2012
Flibe Energy: Pursuing a Safe, Affordable, and Sustainable Energy Future | SM208 Robert Burgelman, Robert Siegel, Scott Nolan2012
Invitrogen (A) | SM209A Robert A. Burgelman, Robert E. Siegel, Rosy Lee2012
Waste Management's Organic Growth Group | SM210 Robert A Burgelman, Robert E Siegel, Tomas Uribe2012
First Solar, Inc. in 2010 | SM190 Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon2010
TTTech (A) Seeking Growth and Scale in New and Existing Markets | SM185A Robert Burgelman, Lyn Denend, Robert Siegel2010
TTTech (B): The Path Forward | SM185B Robert Burgelman, Lyn Denend, Robert Siegel2010
GE Security: Seeking Growth in Video Solutions Amidst GE's Transformation | SM148 Robert Burgelman, Lyn Denend, Robert Siegel2006
Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution | SM126B Robert Burgelman, Lyn Denend, Robert Siegel2005
StubHub (A), January 2004 | SM132A Adam Block, Robert Burgelman, Robert Siegel2005
StubHub (B), Taking Hold of Product Strategy | SM132B Adam Block, Robert Burgelman, Robert Siegel2005
Matrix Semiconductor Inc: Tackling Challenges of Strategic Dimensions | SM126A Robert Burgelman, Lyn Denend, Robert Siegel2004
Other experts
Homi Patel
Homi B. Patel is retired Chairman, Chief Executive Officer and director of Hartmarx Corporation. After obtaining an MBA from the Graduate School of Business at Columbia University in New York and spending four years at Corbin Ltd. Homi joined Hartmarx Corporation (HMX – NYSE) as Vice President an...
Binying Liu
Academic qualifications Ph.D. Finance, Northwestern University, 2011 - 2016 M.S. Statistics, Stanford University, 2010 - 2011 B.A. Economics with Honor and Distinction, Stanford University, 2007 - 2011 ACADEMIC AND PROFESSIONAL EXPERIENCE Assistant Professor, Department of Finance, Hong Kong ...
Popular Courses
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading People and Teams
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.