Robert Haskitt
Marketing Consultant and Ad Tech Executive at UW Professional & Continuing Education
Biography
UW Professional & Continuing Education
As a consultant, Robert Haskitt serves as a digital advertising adviser for investment consulting firms and provides strategic marketing counsel and services to Northwest technology businesses, including several advertising and media companies. Before establishing his business in 2016, Haskitt served as the chief marketing officer for Extreme Reach, a leading provider of TV and digital ad delivery and measurement solutions.
Prior to joining Extreme Reach in 2009, Haskitt served as executive vice president of product and marketing at FastChannel (an early SAAS advertising platform) and director of marketing at aQuantive (a Seattle-based ad tech leader and ad network innovator). At Microsoft, he led digital marketing, channel marketing and marketing communications for the company’s U.S. advertising division. Along the way, he has been a contributing writer for MediaPost, Business Insider and Forbes.com and authored numerous articles on the subject of digital advertising.
Expertise:
- Growing innovative companies & bringing new vigor/success to organizations in transition
- Helping marketing teams succeed through leadership, coaching, team building and organization
- Defining brand stories & identities that resonate
- Crafting effective product narratives & positioning
- Implementing highly effective marketing strategies & go-to-market plans
- Designing integrated marketing programs that work
- Developing innovative marketing techniques & campaigns that grab attention
- Defining & measuring marketing success (w/ analytics tools & tech)
- Identifying product/service experiences that win customers & deepen relationships
Additional Background:
- 15+ Years as a marketing executive/leader in adtech, martech and B2B cloud businesses
- Leadership in Marketing, Communications, Sales, Product Management & Business Development
- An award winning marketer (creativity & marketing innovation)
- Media-trained in press communications & experienced public speaker
- A published author of numerous articles on digital marketing & advertising
- A contributing writer for business publications, including Business Insider & Forbes.com
Videos
Advertisers Measure Video Campaigns Across All Screens
Read about executive education
Other experts
Sunil Kumar
Sunil Kumar joined the Chicago Booth faculty on January 1, 2011 as Dean and Professor of Operations Management. Since then, Kumar has concentrated on broadening and strengthening the intellectual footprint of the school, including expanding the faculty, supporting increasingly diverse student asp...
Sushil Vachani
Professor Vachani is a Professor of Strategy and Information whose research focuses on multinational-government relations, impact of non-governmental organization on international business, management of diversified multinationals, management in developing countries and internationalization of sm...
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.