Robert Palmatier

Education

• Postdoctoral Northwestern University (2005)
• PhD University of Missouri (2004)
• MBA Georgia State University (1989)
• MSEE Georgia Institute of Technology (1984)
• BSEE Georgia Institute of Technology (1983)

Academic Expertise

• business to business marketing
• business to consumer marketing
• competitive strategy
• international marketing

• marketing management

• marketing strategy

• sales

• strategic planning

Industries

• Financial Services
• Health Care
• Retail & Wholesale
• Technology

Current Research

• Big Data and CRM Marketing
• Loyalty Programs
• Online Marketing
• Sales Channels and Retail Management
• Sales Management

Positions Held

• At the University of Washington since 2007
• Assistant Professor, University of Cincinnati, Cincinnati, OH, 2005-2007
• Visiting Professor, Northwestern University, Evanston, IL, 2004-2005
• Research and Teaching Assistant, University of Missouri, Columbia, MO, 2001-2004
• President and Chief Operating Officer, C&K Components, Inc. ($110M electronics company selling to communication and computing firms) Watertown, MA, 1998-2001
• Tyco-Raychem Corporation, Menlo Park, CA
• European General Manager and Director of Worldwide Marketing, 1995-1996
• Director of Worldwide Strategic Planning, 1994-1995
• North American Sales and Marketing Manager, 1991-1995
• United States Navy–Lieutenant on nuclear submarines, 1984-1990
• Licensed Professional Engineer, Electrical Engineering, 1989

Honors and Awards

• Dean’s Award for Excellence in Research, annual award given to research faculty for outstanding research contribution in previous year, 2017
• Dean’s Leadership Award, annual award given to faculty for outstanding leadership, 2017
• Sheth Journal of Marketing Award 2015 for the Journal of Marketing article that has made a long-term contribution to the discipline of marketing. The award recognizes scholarship based on the benefits of time (5 to 10 years) and hindsight and acknowledges contributions and outcomes made to marketing theory and practice.
• Robert D. Buzzell’s Award from Marketing Science Institute, 2016
• Louis W. Stern Award for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact on the field of channels of distribution (2011, 2014, 2015, 2017)
• Andrew V. Smith Award for Service, awarded by the dean for extraordinary service to the Foster School of Business (2013)
• Varadarajan Award for Early Contribution to Marketing Strategy Research, selection based on the quality and breadth of marketing strategy research (2012)
• Robert M. Bowen EMBA Excellence in Teaching Award, selected by EMBA students based on professor''s engagements, learning and impact on their EMBA program (2012)
• Honorable Mention Award for Best Article Published in Journal of Retailing (2011)
• 2010 Cialdini Award Nominee for paper titled “The Role of Customer Gratitude in Relationship Marketing” (2011)
• American Marketing Association award for the Best Services Article for "Effect of Service Transition Strategies on Firm Value,” Journal of Marketing (2009)
• Dean''s Junior Faculty Research Award (2009)
• Harold H. Maynard Award for “significant contribution to marketing theory and thought" in the Journal of Marketing (2008)
• Palgrave Promising Young Scholar Award, presented by the Society of Marketing Advances to an untenured assistant professor who has made a significant research contribution to the discipline of marketing early in his or her career (2008)
• Evening MBA Professor of the Year, Class of 2009 (2008)
• AMA Sheth Foundation Doctoral Consortium Fellow
• Marketing Science Institute Young Scholar, Park City UT (2007)
• Selected as a member of NASA’s Computing, Information, and Communications Advisory Group to assess the current state of technology development as it relates to NASA’s information technology activities and space exploration requirements

Academic Service

• Editor-in-Chief Journal of the Academy of Marketing Science
• Area Editor for the Journal of Marketing
• Research Director for Center of Sales and Marketing Strategy