Robert Schieffer

Robert Schieffer is Adjunct Professor of Executive Education at the Kellogg School of Management, and has served as Academic Director in over 50 Kellogg executive education seminars. He is the Academic Director of the Customer Insight Tools executive seminar, which will begin its 12^th year in 2017. He has developed and led Kellogg Executive Education seminars for GE, AB INBEV, Ashland, Grupo Modelo, the Melbourne Business School and The American University in Cairo.

Prior to his current appointment, Schieffer taught for 14 years in the Kellogg full-time MBA program and 5 years in the Kellogg Executive MBA program. Courses taught included Customer Insight Tools, Marketing Strategy Competition and Marketing Research. Schieffer also teaches Customer Insight in the Masters of Product Development Program in the McCormick School of Engineering at Northwestern University.

In addition to teaching at Kellogg, Schieffer consults with leading corporations around the world on customer insight initiatives. Recent clients have included AB INBEV, Baxter, Abbott Laboratories, Ricoh Innovations, St. Jude Medical, and Accelerace, an innovation program sponsored by the country of Denmark.

Prior to joining the Kellogg faculty, Schieffer held senior Marketing leadership positions in successful global corporations, including Abbott Laboratories and the Adolph Coors Company. While with Abbott, he was part of a management team which grew the diagnostics division by over 500% over a twelve year period, making it the largest division at the company at the time.

Schieffer is the author of Ten Key Customer Insights (2005), and is the President of Schieffer and Associates, a Marketing Consulting and Development firm. He is a member of the Board of Directors of Chicagoland Habitat for Humanity.

Areas of Expertise Marketing Research
Marketing Strategy
New Product Development
New Product Forecasting

Education MBA, 1976, Marketing, University of Wisconsin, Milwaukee

BBA, 1972, Marketing, University of Wisconsin, Milwaukee, Honors

Academic Positions Senior Lecturer, Marketing, Kellogg School of Management, Northwestern University, 2008-present

Academic Director of Customer Insight Tools, Executive Education, Kellogg School of Management, Northwestern University, 2006-present

Clinical Associate Professor, Masters of Product Development Program, McCormick School of Engineering, Northwestern University, 2006-present

Clinical Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2002-2008

Adjunct Professor, Marketing, Kellogg School of Management, Northwestern University, 1997-2002

Other Professional Experience Director of Worldwide Marketing Research, Abbott Laboratories, 1987-2002

Director of Marketing Research, Coors Brewing Company, 1984-1987

Education Academic Positions Other Professional Experience