Robert Widing

Robert E. Widing II, PhD, professor of design and innovation and former dean of Weatherhead. He came to Weatherhead from the Macquarie Graduate School of Management (MGSM Limited) where he served as dean, professor, and managing director. Prior to his work at MGSM, he was provost and professor of marketing at the Thunderbird School of Global Management. Widing served as the dean of Weatherhead School of Management from 2012 to 2017.

Earlier in his career, Widing held the Coles Myer Chair of Retailing and Marketing and served as associate dean of graduate studies at the University of Melbourne. He also held appointments at Bond University in Australia and at Weatherhead. In addition, he has held an honorary research appointment at Thammasat University, Bangkok, and a conjoint professorship with Universitas21 in Singapore.

Widing was recently elected as a Fellow in the International Academy of Management (2017) and to the Board of Trustees of the Globally Responsible Leadership Initiative (2017), with the strategic partners of the latter being the UN Global Compact, AACSB International and the European Foundation for Management Development. He was awarded the highest marketing research honor in Australasia, the Distinguished Marketing Researcher Award from the Australia-New Zealand Marketing Academy. The Journal of Marketing Education has recognized him as a “Top-Ten” academic marketing researcher in Asia and Australasia. Six of his more than 100 publications have received awards, including ones from the American Marketing Association and the Academy of Marketing Science. He was recently identified as a Top 25 Sales Scholars at the Global Sales Science Institute annual conference.

Widing’s teaching has been recognized through eight awards from four universities, and he has also been listed in Businessweek as an “outstanding faculty member.” He has consulted with and given talks to numerous academic and business organizations in Australia, Asia, Europe, the Middle East, and North America. Widing received his PhD, MBA and BA from The Ohio State University and joined the faculty at Weatherhead in 2012. He is a dual citizen of Australia and the U.S. and a U.S. Army veteran.

The Weatherhead School of Management is different from other business schools. We are bold in our ideas, creative in our approach, and adaptive in our interactions within a changing business environment. We''ve enhanced traditional management education by integrating the fundamentals of business with ideas and practices that change individuals, organizations and societies. At Weatherhead, we develop leaders as good global citizens who innovate to create sustainable value.

Companies

• Professor of Design and Innovatio Weatherhead School of Management at Case Western Reserve University (2012)
• Dean and Albert J. Weatherhead, III Professor of Management Weatherhead School of Management, Case Western Reserve University (2012 — 2017)
• Dean and Managing Director MGSM Limited (2010 — 2012)
• Provost and Professor of Marketing Thunderbird School of Global Management (2005 — 2010)
• Professor and Chair in Marketing and Associate Dean of Graduate Studies University of Melbourne (1994 — 2005)

Education

• Doctor of Philosophy (PhD) The Ohio State University (1980 — 1986)
• Master of Business Administration (MBA) The Ohio State University (1977 — 1979)
• Bachelor's degree The Ohio State University (1972 — 1977)

Research

The effects of market orientation on performance, frontline impact on strategy and performance, salesperson customer orientation and effectiveness.

Awards

• Nominated for the Weatherhead UG Teaching Award, Weatherhead UG Office. (2020).