Roberto De Stefano

Founder, Partner of Positioning, the first Latin American consulting firm specializing in Brand Positioning and Brand Engineering, which is a Trout & Partners company, associated with Positioning Systems of Spain. He has over 20 years of global experience in a wide range of industries as Senior Executive.

Senior Manager in Marketing, Innovation, Business Development and Merger & Acquisitions, within important companies. Highly experienced in business management and all aspects of major new product launching in Latin America.

For more than fifteen years he has been a regional executive, constantly applying the ideas and principles created by Jack Trout, spread in Spain and Latin American by Mr Trout’s first international partner, Raúl Peralba. Such principles include Strategic Positioning, Brand Engineering, Marketing Warfare, and so on.

Responsible for Sales Management, Mr. De Stefano was a Leader of multicultural and multifunctional sales teams, with proven results in international assignments such as re-positioning and turning around, new branches start up, industrial marketing focused on new product launching and wide experience in mergers and acquisitions, with strong competencies in innovation areas.

His extensive background includes a wide knowledge of general management tasks, formulation and implementation of strategic planning, day to day management, focused on delivering results which specifically meet customers’ requirements. Staff training and development. He has an Enology Degree. PDE by ESADE. PMD INCAE. Expertise in Marketing BtoB and Positioning. Professor in ESADE Business School Professor in EOI - América (Fundación EOI-Madrid, España). Assistant Professor in EOI - America (Fundación EOI-Madrid, España). He is frequently invited to participate in seminars in almost all Latin-American countries, since he is an active executive member of various national and international associations.

Specialties: Specializing in Strategic Brand Positioning, Brand Engineering and Brand Place Mergers and acquisition including avaluation of tangible and intangible assets BtoB Marketing, Innovation, Business Development

Companies

• Custom Program Manager Campus Buenos Aires ESADE Business School Campus Buenos Aires (2010)
• Presidente del Chapter ESADE Alumni Chapter Argentina (2008)
• Director de expansión internacional - Consejero e-buyplace.com (2008)
• Founder and Partner Positioning (2007)
• Professor ESADE Business school (2007)
• Desarrollo de Negocios Grupo Amanco Grupo Nueva (1998 — 2007)
• Desarrollo de Negocios Grupo Amanco Grupo Nueva (1998 — 2007)
• business development manager Amanco Group (1998 — 2007)