Roger More

Marketing Strategy for Technology-Intensive Companies, Marketing and Strategic Planning, Managing New Product and Service Adoption, Buyer Behaviour for New Products and Services Marketing Strategy for Technology-Intensive Companies, Marketing and Strategic Planning, Managing New Product and Service Adoption, Buyer Behaviour for New Products and Services

Teaching

• Marketing Management
• Business-to-Business Marketing Management
• Strategic Marketing Planning for Technology-Intensive Businesses
• Management and Marketing of New Technologies and Products
• PhD Marketing

Experience

• Assistant Professor of Marketing, Western University, 1973-74, 1975-78, Harvard, 1974-75
• Associate Professor of Marketing, Western University, 1978-present. Received tenure, 1979.
• Celanese Corporation, Process Engineer, Project Engineer, & Assistant Unit Production Superintendent in a new process technology venture, 1964-68.
• Registered Professional Engineer (P.Eng.), 1966-present. Former Director, Laurier Holdings and Laurier Life Insurance Company, members of The Laurentian Group, 1984-89.
• Director, GSW Inc., Audit Committee, Heating Products Company, and Construction Products Company, 1988-present.

Research/Course Development

• Developing a new market-focused planning process for companies to improve their marketing planning process, particularly for new products and technologies. Organizational buying behaviour and adoption of new technology-based products.
• Buyer/seller relationships, managing strategic relationships between companies developing new technologies and adopting customer companies. Integrating the management and marketing of new technology with the scientific, engineering, and R&D side of new technology.
• Forecasting organizational adoption rates for new technology-based industrial products. Developing a new market-focused planning process for companies to improve their marketing planning process, particularly for new products and technologies.
• Organizational buying behaviour and adoption of new technology-based products.
• Buyer/seller relationships, managing strategic relationships between companies developing new technologies and adopting customer companies. Integrating the management and marketing of new technology with the scientific, engineering, and R&D side of new technology.
• Forecasting organizational adoption rates for new technology-based industrial products.