Roland Pfister

Results-oriented and innovative multilingual Marketing Director highly regarded for more than 14 years of experience developing and implementing effective marketing plans and campaigns, leveraging brand development and alignment skills to create messages and tactics that target consumer demographics, increase awareness, and drive revenue.

Exceptional strategist with demonstrated ability to perform market research and analysis, generating long- and short-term strategies and goals to ensure all corporate goals are consistently met and exceeded. Thrives in deadline-driven, fast-paced environments while pushing creative limits and ensuring all projects are completed on time with high-quality execution.

Strong leadership skills with experience turning under-producing groups into industry-leading teams that maximize growth and profitability.

Education

• Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
  • Doctor of Philosophy (PhD), Marketing, 2009 – 2013
• IMD Business School
  • Leading Digital Transformation Program, 2018 – 2018
• University of St. Gallen (HSG)
  • lic. oec. HSG, Business for Small and Medium Sized Entreprises, 1999 – 2004

Experience

• Migros-Genossenschafts-Bund
  • Head of Industry Communications, Mar 2020 – Present
• IE Business School
  • Adjunct Professor, Oct 2014 – Present
• Haufe Akademie GmbH & Co. KG
  • Trainer and Consultant, Jan 2016 – Mar 2020
• Micarna SA
  • Head of Marketing and Communications, Aug 2014 – Mar 2020
• Impard GmbH
  • Partner, Jan 2013 – Jul 2014
• Strategic Knowledge Group GmbH (SKGROUP)
  • Senior Consultant, May 2013 – Sep 2013
• University of St Gallen
  • Research Assistant / Project Manager, Sep 2009 – Jan 2013
• Credit Suisse
  • Senior Business Analyst, May 2007 – Aug 2009
• Accenture
  • Analyst, Nov 2004 – May 2006