Ron Berman
Assistant Professor of Marketing at The Wharton School
Schools
- The Wharton School
Expertise
Links
Biography
The Wharton School
Ron Berman is an assistant professor of marketing at Wharton. He focuses his research on digital marketing and marketing analytics. Recently Ron has been investigating how firms assess and optimize marketing effectiveness through experiments, how curation algorithms may create filter-bubbles on social media, and how descriptive analytics affects online firm performance. His research has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research and he is a member of the editorial boards of the Journal of Marketing Research and Quantitative Marketing and Economics. Ron disseminates his research by teaching Digital Marketing courses in undergrad, MBA and Executive Education programs, and is often invited by market leading firms including Google, Facebook, and Wayfair to share and discuss his research.
Ron’s experience includes early-stage venture capital investing at Viola Ventures (formerly Carmel Ventures) and developing software for the Israeli Defense Forces (IDF). Ron is an active advisor and investor, involved with startups such as Desti (travel planning, acquired by Nokia), Zimperium (cyber security), Abakus (advertising attribution, acquired by SAP), Peerspace (P2P venue marketplace), Netlify (serverless website deployment), Stackbit (content management), cauzal.ai (conversion optimization) and Honeycomb Insurance (commercial real-estate insurance).
Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.
Awards and Honors
- Frank M. Bass Dissertation Paper Award, 2014
- ISMS Doctoral Dissertation Proposal Competition, 2014
Ron is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how advertisers incorrectly attribute sales to online advertising which results in suboptimal campaigns, and how search engine optimization (SEO) may improve search engine results contrary to common belief.
Ron’s previous experience includes working on Internet and Media investments as a venture capitalist at Carmel Ventures, and developing software for the IDF. Currently Ron mentors startups at the UpWest Labs accelerator and spends time meeting and advising young entrepreneurs.
Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem.
Videos
"How to Test and Roll", with Elea McDonnell Feit and Ron Berman
Search Engine Optimization
VQMS: Ron Berman (Wharton), Feb 8, 2021
New Wharton Faculty 2014: Ron Berman
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