Ronan Jouan De Kervenoael

Teaching

• Introduction to Marketing
• Consumer Behaviour
• Digital Marketing
• Dissertation / PhD supervisor
• Retailing

Research Interest

• Retail choice, space, place and public policy
• Technologies, digital transformation, strategies and strategists
• Online behaviours and resistance
• Consumer Culture

Work experience

• Full Professor, Marketing Academic area, Rennes School of Business (September 2017 – Present)
• Assistant Professor, Sabanci University (AACSB, EMBA), School of Management, Istanbul, Turkey (September 2005 – August 2017)
• Adjunct Lecturer, Aston University, Aston Business School (AACSB, EMBA, EQUIS), Marketing Department, Birmingham, UK (June 2006 – Present)
• Lecturer Lancaster University, (AACSB, EMBA, EQUIS), Lancaster Management School, Marketing Department (October 2003 to August 2005)
• Lecturer, Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Cuidad de Mexico, Management and International Business Department. (July 2000 to August 2001)

Funding Awards

• Clarke I, Hallsworth A, Jackson p, de Kervenoael R, Perez del Aguila R ESRC ?Retail Competition and Consumer Choice’ 2002-2005 £ 220000
• De Kervenoael R Lancaster University small grand award “Personal Privacy in context” 2004 £1500
• De Kervenoael, R., Kasap, N., Eryarsoy, Aykac, D.S.O., “Applicability of mobile phone based e-government services in Turkey: A strategic assessment (Türkiye’de mobil telefonların e-devlet hizmetleri için uygunluğu: stratejik değerlendirme)”, R-1001 Support Program for Scientific and Technological Research Projects, The Scientific and Technological Research Council of Turkey (TÜBİTAK), Grant No: 107K272, Budget: 205.525 YTL, Duration: October 2007 – September 2009
• Bozkaya, B., de Kervenoael, R., Aykac, D.S.O., “Exploring Value in Logistics Integrated Service Solutions: A Strategic Assessment for e-Retailing in Turkey (E-Perakendecilik Sektöründe Lojistikle Entegre Hizmet Çözümlerinin Kurumsal Degerinin Belirlenmesi)” R-1001 Support Program for Scientific and Technological Research Projects, The Scientific and Technological Research Council of Turkey (TÜBİTAK), Budget: 199.959 YTL Duration: October 2008 – September 2010.
• Academic background
• Fellow of the Higher Education Academy, (FHEA) Fellow status is closely aligned to Standard Descriptor 2 (SD2) of the UK Professional Standards Framework for teaching and supporting learning in higher education (UK PSF) (2009)
• Ph.D. in Economic Geography, Department of Geography, University of Sheffield (UK) (1996-2000 )
• M.Sc. in International Trade and Finance, Department of Economics, Lancaster University (UK) (1994-95)
• Degree in Economics, Erasmus project, University of Perpignan (France) and Southern Denmark Business School (Denmark) (1993-94 )

Intellectual contributions

Refereed articles – Discipline-Based Scholarship

Articles in Peer Reviewed Journal

• Ronan de Kervenoael, Alexandre Schwob, Rajibul Hasan & Sara Kemari (2023) Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France, Behaviour and Information Technology https://doi.org/10.1080/0144929X.2023.2212088
• Ronan de Kervenoael, Alexandre Schwob, Rajibul Hasan & Sara Kemari (2023) Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France, Behaviour and Information Technology https://doi.org/10.1080/0144929X.2023.2212088
• Alexandre Schwob, Ronan de Kervenoael, Valentina Kirova & Yan San Sim (2022) Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study, Museum Management and Curatorship, DOI: 10.1080/09647775.2022.2111334
• Alexandre Schwob, Ronan de Kervenoael, Valentina Kirova & Yan San Sim (2022) Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study, Museum Management and Curatorship, DOI: 10.1080/09647775.2022.2111334
• De Kervenoael, R, Schwob, A, Hasan, R, Ting, YS (2021) Consumers’ perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore. Journal of Consumer Behavior, Volume 20, Issue 3, pp.550–563
• Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social …
• R de Kervenoael, Rajibul Hasan, Alexandre Schwob, Edwin Goh. Tourism Management 78 (June), 1-15 (2020)
• E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based … R de Kervenoael Alexandre Schwob Careen Chandra. Journal of Retailing and Consumer Services 54 (2020)
• De Kervenoael, R., Domen B., and Schwob A., (2018) “Liquid Retail: Cultural Perspectives on Marketplace Transformation.” (in press) Consumption, Markets & Culture.
• Palmer, M., R. de Kervenoael, and D.Jacob, “Temporary Institutional Breakdowns: The Work of University Traditions in the Consumption of Innovative Textbooks.” Studies in Higher Education (2017): 1-18.
• De Kervenoael, R., Schwob, A., Palmer, M., Simmons, G. “Smartphone chronic gaming consumption and positive coping practice.” Information Technology & People 30. (2017): 503-519.
• Elms, J., de Kervenoael, R. and Hallsworth, A. (2016). “Internet or Store? An ethnographic study of consumers’ internet and store-based grocery shopping practices”, Journal of Retailing and Consumer Services, 32: 234-243.
• De Kervenoael, R., Yanik, S., Bozkaya, B., Palmer, M. and Hallsworth, A. (2015).”Trading-up on unmet expectations? Evaluating consumers’ expectations in online premium grocery shopping logistics”, International Journal of Logistics, Vol.19 No.2: 1-22.
• De Kervenoael, R., Bisson, C., Palmer, M. (2015). “Dissidents with an innovation cause? Non-institutionalized actors’ online social knowledge sharing, solution-finding tensions and technology management innovation”, Information Technology & People, Vol. 28 No. 3: 653-676.
• De Kervenoael, R., Elms, J., Hallsworth, A. (2014). “Influencing online grocery innovation: Anti-choice as a trigger to activity fragmentation and multi-tasking”, Futures: The Journal of Policy, Planning and Futures Studies (62) Part B: 155–163
• De Kervenoael, R., Elms, J., Hallsworth, A. (2014). “Household pre-purchase practices and online grocery shopping”, Journal of Consumer Behaviour, 13: 364–372.
• Yanık, S., Bozkaya, B., de Kervenoael, R. (2014). ‘A New VRPPD Model and a Hybrid Heuristic Solution Approach for E-Tailing’ European Journal of Operational Research 236(3): 879-890.
• De Kervenoael, R., Palmer, M., Hallsworth, A. (2013), ” From the outside in: Consumer anti-choice and policy implications in the mobile gaming market”, Telecommunication Policy, Vol.37 (6/7): 439-449.
• De Kervenoael, R, and Kivilcim, Dogerlioglu Demir (2011), ‘Championing co-production and co-creation of value: the Turkish case of ‘Yemeksepeti.com’ i.e., ‘Meal in a basket.com’, Special Edition of Innovations: Technology, Governance, globalization, Cases on Entrepreneurship in the MENA Region.
• De Kervenoael, R., Canning, C. Hallsworth, A. and Palmer, M. (2011) “Challenging Market Conventions: Supermarket Diversification and Consumer Resistance in Children’s Apparel Purchases”, Journal of Fashion Marketing Management, Vol. 15 Iss: 4, pp.464 – 485.
• De Kervenoael, R., Koçoğlu, I., Yanik, S., and Bozkaya, B. (2011). “E-Market Tedarik Zincirinde Direncin Kirilmasi: E-Perakende, Lojistik ve Kentsel Planlama Işbirliği” Pazarlama ve Pazarlama Araştırmaları, Dergisi. (June)
• Elms, J., Canning, C., de Kervenoael, R., Whysall, P. and Hallsworth, A. (2010) ’30 years of retail change: where (and how) do you shop?’ International Journal of Retail and Distribution Management, 38, (11/12): 817-827
• De Kervenoael, R., Cakici, M.N., Duygu, G.N.M (2010), ‘The role of choice in the development of an m-government strategy in Turkey’, International Journal of E-Services and Mobile Applications, 2(2): 35-57.
• Palmer, M. Simmons, G. and De Kervenoael, R. (2010), ‘Brilliant Mistake! Essays on Critical Incidents of Management Mistakes and Mea Culpa“. International Journal of Retail and Distribution Management, 38 (4): 234-257.
• Hallsworth, A. de Kervenoael, R., Elms, J., Canning, C. (2010). ‘The food superstore revolution: changing times, changing research agendas in the UK’, The International Review of Retail Distribution and Consumer Research. 20 (1): 135-146.
• Palmer, M. Owen, M. and De Kervenoael, R. (2010). “Paths of the Least Resistance: Understanding How Motives Form In International Retail Joint Venturing, The Service Industries Journal, Vol. 30 (6): 965-989.
• De Kervenoael, R. Aykac, D.S.O. Palmer, M. (2009). ‘Online Social Capital: Understanding E-Impulse Buying in Practice’, Journal of Retailing and Consumer Services, 16(4), pp 320-328.
• De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2007). “Personal Privacy as a positive experience of shopping: An illustration through the case of online grocery shopping”, International Journal of Retail & Distribution Management, Retail Insights special issue on “Social and Experiential Retailing”, Vol 35 (7): 583-599.
• De Kervenoael, R.A.,Hallsworth and I. Clarke., (2006). “Macro-level change and micro level effects: A twenty year perspective on changing grocery shopping behaviour in Britain”. Journal of Retailing and Consumer Services, Vol 13 (6): 381-392.
• I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006). “Retail restructuring and consumer choice”. The sub-title of Paper 1: Long-term local changes in consumer behaviour: Portsmouth, 1980-2002′. Environment and Planning A, Vol 38: 35-46.
• I.Clarke, A. Hallsworth, P.Jackson, R. de Kervenoael, and R. Perez Del Aguila., (2006) “Retail restructuring and consumer choice”. The sub-title of Paper 2: “Understanding consumer choice at the household level”. Environment and Planning A, Vol 38: 47-67.
• De Kervenoael, R. Soopromanien, D. Elms, J. and A. Hallsworth., (2006). “Exploring Value Through Integrated Service Solutions: The Case of e-Grocery Shopping”, Managing Service Quality Vol 16 (2): 185-202.
• M. Kirkup R. de Kervenoael, I.Clarke, A. Hallsworth, P.Jackson and R. Perez Del Aguila., (2004). Inequalities in retail choice: Exploring consumer experiences in suburban neighbourhoods, International Journal of Retail & Distribution Management, 32(11), 511-522.
• I.Clarke, A. Hallsworth, P. Jackson, R. de Kervenoael, R. Perez Del Aguila and M. Kirkup., (2003). ‘Real’ Choice is Located: Contextualising the ‘food deserts’ debate. Special Edition of International Journal of Retail & Distribution Management on “Food Deserts”, 32(2), 89-99.
• Armstrong, H.W. and de Kervenoael, R.J., (2000) Europe and the Regions: The Issue of Equity vs. Efficiency. Regional and Federal Studies, 10(2), 78-106.
• H.W. Armstrong, and R de Kervenoael, X. Li and R. Read., (1998). “A Comparison of the Economic Performance of Different Micro-states, and Between Micro-states and Larger Countries”, World Development, Vol. 26, no 4, pp 639-656.
• D. Sapsford, G. Jones, H.W. Armstrong and R de Kervenoael., (1997). “British Employers and the Social Chapter: Some Survey Evidences”, Industrial Relations Journal, Vol. 28 no 3, pp 236-242.

Book chapters

• De Kervenoael, R and Yfantis, V. (2014), ‘Articulating wider Smartphone emerging security issues in the case of m-government in Turkey’, in Halpin, E., and Rankin, C., ‘Digital Public Administration and E-Government in Developing Nations: Policy and Practice’. IGI Global Publishing.
• De Kervenoael R., Hallsworth, A.G., and Tng, D. (2014), “Singapore’s Online Retail Deviants: The case of Blogshops vs. traditional online shop”, in Musso, F., and Druica, E,. “Multi-Perspective Analysis of Retailer-Consumer Relationships” IGI Global Publishing.
• De Kervenoael R., Sekeral, E., (2014), ‘Smartphone Base Digital Government Model: The Case of the Beyaz Masa (White Table) App in Turkey’, in Bwalya, K. (ed) ‘Technology Development and Platform Enhancements for Successful Global E-Government Design’, IGI Global Publishing.
• De Kervenoael R., Bisson C., Palmer M. (2012), “Web Designers, Social e-Value Creation and e-Business Planning: Understanding Resistance from Conflicting Demands“ in Karim M. Rezaul (ed) “Strategic and Pragmatic E-Business: Implications for Future Business Practices”, IGI Global Publishing.
• De Kervenoael R., Bisson C., Palmer M. (2011), ‘Are web designers resisting the inclusion of social cues when creating website?s user interface?’ in Badrul H Khan (ed) ‘User Interface Design for Virtual Environments: Challenges and Advances’, IGI Global Publishing.
• De Kervenoael, R., Koçoğlu, I., (2011), ‘E-government Strategy in Turkey: A Case for M-government? ‘ in Bwalya, K.J., & Zulu, S.F. (eds), ‘Handbook for e-Government in Emerging Economies – Adoption, Continuance, Usage, e-Participation and legal frameworks’ IGI Global Publishing.
• De Kervenoael, R., Bozkaya, B. and Palmer, M. (2011), ‘Resisting collaborative practice: An analysis of supply chain partnerships for building urban Online Grocery provision’ In Kamna Malik (ed) ‘Business Organizations and Collaborative Web-Practices, Strategies and Patterns’ IGI Global Publishing.
• De Kervenoael, R., Devletkusu, C. (2010), ‘Understanding mobile phone usage while driving: mini-bus and taxi drivers? experiences in Istanbul’. In Ahmed G. Abdel-Wahab and Ahmed A. El-Masry (eds) ‘Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications’, IGI Global Publishing.
• De Kervenoael, R., Palmer, M., Cakici, N.M. (2010), ‘Exploring civil servant resistance to m-government: a story of transition and opportunities Turkey’. In Ahmed G. Abdel-Wahab and Ahmed A. El-Masry (eds) ‘Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications’, IGI Global Publishing.
• De Kervenoael, R., M., Cakici, N.M. (2010), ‘Sources of legitimacy in m-government initiatives in Turkey’, in Eshaa M. Alkhalifa (Ed) ‘E-Strategies for Resource Management Systems: Planning and Implementation’, IGI Global Publishing.
• De Kervenoael, R., Aykac, D.S.O., (2008) “Grey market e-shopping and trust building practices in China” chapter in Trust and New Technologies: Marketing and Management on the Internet and Mobile Media edited by Teemu Kautonen and Heikki Karjaluoto, Edward Elgar Publishing: Cheltenham, UK and Lyme, US.
• H. W. Armstrong, and R de Kervenoael., (1997) “Regional Eonomic Restructuring in the EU: Current Patterns and Past Trends”, in The Coherence of EU Regional Policy, J.Bachtler, I. Turok (Eds.), Jessica Kingsley Publisher, London.

Other papers / reports / cases

• De Kervenoael, R. (2014) Case Chapter-8-2 – Turkish cars: the big picture in W. Keegan and M. Green, Global Marketing, 8th Global edition, Pearson.
• De Kervenoael, R. (2014) Case Chapter 13- Showrooming 2.0: Shopping in store but buying online versus getting more in store, in Kotler, P and Armstrong, G., Principles of Marketing, 15th Global edition, Pearson, pp. 411-412.
• De Kervenoael, R. (2013) Case Chapter 3 – Yemeksepeti.com—“Meal Basket”, in Kenneth E. Clow, Marshall, Donald Baack, Integrated Marketing Communication, Pearson, p. 95.
• De Kervenoael, R. (2012) Case Chapter 10 – The Turkish Coffee Experience: Tesco/Kipa vs. Coffee Shops, in Solomon: Consumer Behaviour, 10th ed (Global Edition) Pearson p. 422.
• De Kervenoael, R. (2012) Case Chapter 13 – DORITOS “a la Turca” and the Cem Yilmaz fan club, in Solomon: Consumer Behaviour, 10 th (Global Edition) Pearson pp. 543-544.
• De Kervenoael, R. and Kivilcim, Dogerlioglu Demir (2011) Case chapter 1- Creating and Capturing Customer Value, “Pegasus Airline: Delighting A new type of travelling Customers” in Kotler/Armstrong: Principles Of Marketing (Global Edition) Pearson pp. 58-59.
• Dogerlioglu Demir, K. and de Kervenoael, R. (2011) Case chapter 8- Store Brands, “Own brand: interested or missing out?” in Kotler/Armstrong: Principles Of Marketing (Global Edition) Pearson pp. 271-272.
• De Kervenoael, R., and Kivilcim, Dogerlioglu Demir (2011) Case chapter 13- Retailing and Wholesaling, “BEKO: The leading Wholesaler from Turkey” in Kotler/Armstrong: Principles Of Marketing (Global Edition), Pearson pp. 396-397.
• De Kervenoael, R., Koçoğlu, I., Yanik, S., and Bozkaya, B. (2011) “E-Market Tedarik Zincirinde Direncin Kirilmasi: E-Perakende, Lojistik ve Kentsel Planlama Işbirliği” Pazarlama ve Pazarlama Araştırmaları, Dergisi. (June)
• Koçoğlu, I, de Kervenoael, R., Bozkaya, B. (2010) “E-Perakendecilik ve Gelişimi Engelleyen Dirençler” “Moving E-grocery services beyond store” Infomag, August.
• De Kervenoael, R.,Aykac, D.S.O. (2009) “Activating E-Bank Users: Exploring the Potential Impact of e-Atmospherics and Experiential Marketing” case in Services Marketing: Concepts, Strategies and Cases, edited by K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, Cengage Learning: London, UK. ISBN: 9781844808137.
• De Kervenoael, R. (2009) “Public Administration need to keep changing: Is it already time to move from e to m-Government in Turkey?” Kamu Yönetiminde Değişim İhtiyacı: E-Devletten Mobil Devlete Geçme Zamanı Çoktan Geldi mi?, infomag, Mach, p.102.
• De Kervenoael, R., Bozkaya, B., (2009) “Moving e-grocery services beyond the store borders?” E-Market Hizmetlerini Mağaza Sınırlarının Dışına Taşımak?, infomag, September, p. 106.
• De Kervenoael, R., Aykac, D.S.O. (2008) “Activating E-Bank Users: Exploring the potential impact of E-atmospherics and experiential marketing” case in Consumer Behaviour, edited by Jim Blythe, Cengage Learning: London, UK. ISBN: 9781844803811 (Online material).
• De Kervenoael, R. and Nilsson, U., (2006) “Faces of Pricing and profit planning at the doorstep of the EU: Government pricing policy in the innovation pharmaceutical sector in Turkey “. Journal of Global Business Management Vol. 2 (2), August, 2006.
• De Kervenoael, R. and Elms, J. (2006) “Consuming across Borders: Four Vignettes”; Case study 12; Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M.; Consumer Behavior, a European Perspective.
• Clarke,I., A. Hallsworth, P. Jackson, de Kervenoael, R. and Perez Del Aguila., (2003) “Real choice in food grocery shopping’ in Britain”, The European Retail Digest, Oxford Institute of Retail Management, Issue 39, pp. 7-13.
• Armstrong, H.W and de Kervenoael. R, (1998) “The Economic Development Case for Regional Governance”, The Regional Review, The publication of the Yorkshire & Humberside Regional Research Observatory, pp. 3-5.
• Armstrong, H.W., and de Kervenoael, R., X. Li and R. Read., (1997) “A Comparison of the Economic Performance of Different Micro-States and Between Micro-States and Larger Countries”, Lancaster University, The Management School, Discussion Paper, EC/97.

Press

• Ronan de Kervenoael. « Nous assistons à l’avènement d’un nouveau modèle de “commerce social”, qui remet en cause les fondements de l’e-commerce ». Le Monde (5 April 2023)
• Jouan de Kervenoael, R., Fort-Rioche, L., Schwob, A., & Kirova, V., Le Bonheur fait vendre. Pour l’éco, N°33, (July – August 2021)
• Fort-Rioche, L., De Kervenoael, R. Sortie De Crise : Les Monnaies Locales Sont-Elles Une Solution ? Forbes. (22 April 2020)
• Ronan de Kervenoael, Rajibul Hasan, Alexandre Schwob, Edwin Goh. Les robots vont rapidement se diffuser en France. Entreprise et Carrières, vol. 1470, (2-8 March 2020) p. 22
• Ronan de Kervenoael, Alexandre Schwob. Demain, des livreurs garants de la continuité des services publics ? Acteurs Publics 144 (March 2020)
• R de Kervenoael, A Schwob, D Bajde, Innovations technologiques et nouvelles habitudes de consommation : le nouveau visage du marché de détail. Ouest France, (30 January 2020)
• Les livreurs à vélo : « Construire un modèle valorisant les services rendus, aux distributeurs, à la collectivité et aux consommateurs» (2020)
• R de Kervenoael, A Schwob Le Monde

Refereed proceedings – Discipline-Based Scholarship

• R de Kervenoael, Schwob, A., Hasan, R.. SIoT robots and the enhancement of customer experiences in retail: unpacking the drivers of repeat purchase intention. IRMBAM, Nice, France, (6-8 July 2023)
• Inci Toral Manson and Jouan de Kervenoael, Ronan. Can meta offer a sustainable alternative solution for slow fashion? RARCS – Recent Advances in Retailing and Consumer Science Conference, Lyon, France, (24-27 July 2023).
• Jouan de Kervenoael, Ronan, Alexandre Schwob, Kirova Valentina and Elsa Dessaignee. Legitimation work in B2B procurement: Analysing market shaping strategies towards sustainable energy purchasing, IMP 2023 conference, Manchester, UK, (22-25 August 2023)
• Pierre-Jean Hellivan, de Kervenoael Ronan (2021) Investigating B2B Professional Customer Experience (ProCX):How is Value generated? Recent Advances in Retailing and Consumer Science, RARCS, American Marketing Association, Baveno, Italy, (12-15 July 2021)
• de Kervenoael, Schwob and Hasan (2021) HRI for sustainable relationships between consumers and firms: Examining the perceived value of knowledge community in the case of IoT kitchen social robots. Recent Advances in Retailing and Consumer Science, RARCS, American Marketing Association, Baveno, Italy, (12-15 July 2021)
• Fort-Rioche, Laurence and Ronan Jouan de Kervenoael. Efforts and engagement in cooperative and participative retailing as a source of positive consumer experience – An exploratory study. ATINER 18th annual international conference on marketing, (June – July 2020) Athens, Greece, (2020)
• Schwob, A., de Kervenoael, Ronan, Palmer, M. Authenticity work and brand custodians: leveraging interobjective representations for digital advertising. In: 10th International research Meeting in Business and Management (IRMBAM 2019), Nice, France, (July 2019)
• Jouan de Kervenoael, Ronan, Hasan, Rajibul, Thomas Millet. Seniors and Their Local Merchants: Measuring the Impact of Time Management, Personal Innovativeness, and Caring on Contactless Payment Intention. in : EURAM, Lisbon, Portugal, (June 2019)
• De Kervenoael, R., Koles, B., Palmer, M., and Ivana, M.P. (2018) “Marketplace transformation, micro-sellers and P2P e-commerce platforms: A study of Kaskus in Indonesia”, EURAM, Track Entrepreneurship, Reykjavik (Iceland) 19-22.
• De Kervenoael, R., Koles, B. Wen Shi, T. and Yee, M. (2018) “Social Media and Small Business: Shaping Owner and Employee Engagement” EIRASS, European Institute of Retailing and Service Studies, Madeira, Portugal.
• Toral Manson, I. de Kervenoael, R. Westwood, H. (2018) “A Socio-Cultural Exploration of Augmented Virtual Reality’ Learning on Retail Consumption”, EIRASS, European Institute of Retailing and Service Studies, Madeira, Portugal.
• Schwob, A., de Kervenoael, R. Yan, S. (2018) “Technologization for quality-of-life marketing: B2C partnering practice in museums”, 3rd International Conference of Marketing, Strategy and Policy, Newcastle University London on April 10-11
• Palmer, M., De Kervenoel, R. and Jacob, D. (2017), “‘I/We Have Concerns’: When Innovations Disturb (University) Traditions”. European Academy of Management, EURAM, 21-24 June, Glasgow, UK.
• De Kervenoael, R., Schwob, A. and Toral, I. (2017) “Salesforce Social Media Engagement in B2B and Positive Coping: Towards Gig Economy?” Academy of Marketing, Exploring the digital customer experience: Smart devices, automation and augmentation; E-Marketing SIG Symposium, 23 May, London, DMA
• De Kervenoael, R.; Ratana, S.; Schwob, A and Toral I, (2016) “An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand”, EIRASS, European Institute of Retailing and Service Studies, Edinburgh, UK
• De Kervenoael, R.; Yan San Sim and Schwob, A (2016) “An Exploration of Employees’ behavior towards the Rise of E-guides in the tourism edutainment industry”, EIRASS, European Institute of Retailing and Service Studies, Edinburgh, UK
• Toral, I. Palmer, M. de Kervenoael, R. (2016) “Coopetition Logics in New Industrial Markets: Managing Productive and Unproductive Coopetition Tensions”, EURAM, European Academy of Management, 31 May-4 June, Paris, France
• Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2014) “Productive and Unproductive Tensions in Interorganisational Collaborations during Market Creation Activity’, BAM British Academy of Management, Belfast, Northern Ireland.
• De Kervenoael, R., Ivana, M. P. (2014) “Should Small Business Traders Select a Local or Global Social Media Site? An Exploration of Small Traders’ Perspective in the Dynamic Indonesian Market”, International Management Development Association (IMDA), 23rd Shifts in global competitiveness, markets and consumers: Is management prepared for a new business paradigm? June 24-28, Ankara, Turkey.
• De Kervenoael, R., Bisson, C., (2014 ) “Web designers’ power struggle strategies and management innovation”, 13th International Marketing Trends Congress, January 24-26, Venice.
• De Kervenoael, R. Caputo, A., (2013) “From watching to being seen: Conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction” BAM, British Academy of Management, Liverpool, 10-12 September.
• De Kervenoael, R., Enderlien, C. (2013) “Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: Analyzing eTravel’s experts perspective on emerging sources of service innovations”. GBATA, Global Business and Technology Association (15th), Helsinki, July 2-6.
• De Kervenoael, R., Palmer, M., and Sahut d’Izarn, E. (2012) “Non-strategic, non-institutionalized actors as catalyst to marketers’ strategy change: The case of travel blogs”, EURAM 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence. Track: # 75. Management & Technological Innovation At A Crossroads: New Processes, Practices, And Structures, Rotherdam, Netherlands, 6 -8 June.
• Bozkaya, B. Uğurlu, S. and de Kervenoael, R. (2012) “A New VRPPD Model and a Hybrid Heuristic Solution Approach for E-Tailing”, in VeRoLog Vehicle Routing and Logistics Optimization, Bologna, June 18-20.
• De Kervenoael, R., Bisson, C., Elms, J., (2012) “Online Retail Social Cues: Investigating Web Designers’ Resistances to Go Beyond Firms’ Contractual Strategy”, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 19th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Vienna, July 9-12.
• Elms, J., de Kervenoael, R., Canning, C., (2011) “Online shopping, activity fragmentation and multi-tasking” in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, USA.EIRASS, July, San Diego.
• Toral, I. Palmer, M. de Kervenoael, R. and De Luca, L. (2011), “Market-creation collaborating tasks, inter-organizational tension and conflict, and methodological considerations”, BAM, Birmingham, Aston, UK.
• Elms, J. Tinson, J. and de Kervenoael, R., (2011) “Consumer choice and the spatially disadvantaged shopper: The role of Internet provisions”, EARCD, Parma, July.
• De Kervenoael, R., Koçoğlu, I., Bozkaya, B. and Uğurlu, S.(2010), “E-market Tedarik Zincirinde Direncin Kırılması: E-perakende, Lojistik ve Kentsel Planlama İşbirliği” “Overcoming Resistance in E-grocery Supply Chain: E-retail, Logistics and Urban Planning Cooperation” 15. Ulusal Pazarlama Kongresi, İzmir, 26-29 Ekim.
• Uğurlu, S., de Kervenoael, R., Bozkaya, B. Palmer, M. and Koçoğlu, I. (2010) “Discriminating behaviors through value added Premium online grocery offering”. 34th Annual Conference of the German Classification Society, Karlsruhe July 21-23.
• Toral, I. Palmer, M., de Kervenoael, R. and De Luca, L. (2010) “Competitive Tension and Conflict in Strategic Alliance Tasks”. Academy of Marketing Conference, Coventry University.
• De Kervenoael, R., Bozkaya, B., (2010) “Moving Towards Premium e-Grocery Management: Multi-products sourcing capacity logistic and geodemographic marketing in emerging markets” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
• Elms, J, de Kervenoael, R., Canning, C., Hallsworth, A (2010) “An understanding of consumers’ everyday shopping practices as a form and expression of cultural resistance” 17th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 5-7, 2010, Istanbul.
• De Kervenoael, R., Bisson, C., (2010) “Legitimizing e-social capital cues’ integration: Investigating the multiple paths of resistance among web site designers” 9th International Marketing Trends Congress, January 23-27, Venice.
• Lisa, K. Scheer & Donald J. Lund, Abdul-Talib Asmat-Nizam,; András Bauer & Melinda Reikli, , Marcin Chlodnicki, de Kervenoael, R. & Ulf Nilsson, Uta Jüttner, Virginija Kliukinskaite, José Carlos Pinho, Isabel Macedo, Joaquim Silva & Cláudia Simões, Christine Mathies, Eszter Megyeri, Áurea Helena Puga Ribeiro & Jase Ramsey, Christian Schmitz, Simona Stan, Olga Tretyak and Nikita Jorge Wise, (2009) “The Foundations of Fairness in Business-To-Business Relationships: A Multinational Experiment and Survey” AMA American Marketing Academy Winter, Special Session.
• De Kervenoael, R., Nilsson, U. (2009) “Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage” EMAC European Marketing Academy 38th Conference, Nantes, France, May-25-29, special session on Fairness in Marketing Relationships: Insights from Diverse Cultures.
• Bozkaya, B., de Kervenoael, R., (2009) “A Multi-Source Vehicle Routing Model for Delivering E-Grocery”, Fourth International Workshop on Freight Transportation and Logistics, Çeşme, İzmir, Turkey May 26-29.
• De Kervenoael, R., Devletkusu, C. (2009) “Türkiye’de mobil teknoloji seçimi ve devlet stratejisi” Ulusal Mobil Devlet Konferansı (1st National Mobile Government Conference), May 28-29, 2009, Ankara, Turkey.
• Hallsworth, A., de Kervenoael, R., Elms, J, Canning, C. (2009) “From social welfare to superstores everywhere: changing times, changing research agendas in UK big box retailing” The 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 15-17 July Surrey, UK.
• De Kervenoael, R., Cakici, N.M. (2009) “Anticipating undesired effects: encountering civil servants’ resistance to M-Government in Turkey” Global Business and Technology Association (GBATA), Prague.
• De Kervenoael, R., Aykac, D.S.O., Bozkaya, B., (2009) “Premium e-grocery: exploring value in logistics integrated service solutions”, International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, February 12-14, Istanbul, Turkey.
• Bisson, C., de Kervenoael, R., Aykac, D.S.O., (2009) “Practicing social e-Atmospherics: French and Turkish Web Designers’ Perspectives”, 8th International Marketing Trends Congress, January 16-17, Paris.
• De Kervenoael, R., Bisson, C. and Aykaç, D.S.Ö., (2008) “The influence of social E-Atmospherics in practice :a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market”, 7 th International Congress Marketing Trend Congress, 25-26 January, Venice.
• De Kervenoael, R., Aykac, D.S.O., Eryarsoy, E., Kasap, N., (2008) “Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities”, The International Conference on Information Resources Management (Conf-IRM), May 18-20, Niagara Falls, Ontario, Canada.
• De Kervenoael, R., Aykac, D.S.O., Cetin, S., Soylu, Y. (2008) “Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking”, 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, Zagreb, Croatia.
• De Kervenoael, R., Aykac, D.S.O., Hallsworth, A., Canning, C., (2008) “Capturing loyalty across garments’ range: the case of Supermarket Children clothing in the UK”, 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008, Zagreb, Croatia.
• De Kervenoael, R., (2008) “Female E-behavior and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan, Business and Economics Society International, Lugano, 14-19 July, Switzerland.
• Aykac, D.S.O., de Kervenoael, R., Kasap, N., Eryarsoy, E., (2008) “Mobile phone and e-government in Turkey: Practices and technological choices at the cross-road”, International Conferences on Mobile Government and the Mobile Society, September 16-19, Antalya, Turkey.
• De Kervenoael, R., Aykaç, D.S.Ö., (2007) “Profiling Turkish e-Grocery Consumers’ Motivations”, 3rd International Conference on Business, Management, and Economics (ICBME), 13-17 June, İzmir, Turkey.
• De Kervenoael R., Elms J, Soopramanien D, Aykac, D. and Hallsworth, A., (2007) “Anticipating e-grocery pre-purchase practices: Contrasting trajectories in households’ organisation”, EIRASS, San Francisco, June 29-1 July.
• Elms J, Dumphy, C., de Kervenoael R., Aykac, D., (2007) “It’s in his Eyes”: The Negotiation and Interpretation of Masculinity using the Dolce et Gabbana’s 2005 Print Advertising Campaign 4th Workshop on Interpretive Consumer Research – Marseilles, 26-27 April.
• De Kervenoael, R., Aykac, D., (2007) “It’s in her eyes” A “barometer” for EU accession through female perceptions of role portrayals in advertising: a Cross-cultural study of Ukraine and Turkey, EMAC 36th Conference – 22-25 May, Reykjavik Iceland.
• Kasap, N., de Kervenoael, R. and Eryarsoy, E., (2006) “A conceptual Analysis of M-Technology as a Medium Towards E- Governance Society in Emerging Countries”, INFORMS, Marketing Science Conference, Pittsburgh, November.
• Elms J, de Kervenoael, R., and Hallsworth, A., (2006) “Engaging with Internet Technologies within the Home: Multi-Tasking & the (Re/Trans)formation of Domestic Consumption Practices”. Paper presented at the 5th Customer Research Academy Workshop (CRAWS), International and Cross-Cultural Perspectives on Customer Behaviour, 5th – 7th April 2006 Manchester.
• De Kervenoael R., Elms J, Soopramanien D, and Hallsworth, A., (2006) “Local geographies and online grocery shopping retail channel choice Impact at household level”, EIRASS Budapest 9-12 July.
• De Kervenoael R., Elms J, Soopramanien D, and Hallsworth, A., (2006) “ICT and Internet use at the household levels: A melting pot of sub-optimum decision making in the case of E-Grocery shopping”, Academy of Marketing, London, 3-6 July.
• De Kervenoael R., and Nilsson, U., (2006) “Faces of pricing and profit planning innovation at the doorstep of the EU: Government pricing policy in the pharmaceutical sector in Turkey”, Global Business and Technology Association (GBATA), 26 June- 1st July.
• Jackson P, Clarke I, Hallsworth A, de Kervenoael R., Perez del Aguila R., (2004) “Experiencing Competition at the Local Level”, in Association of American Geographers Conference, Philadelphia, USA.
• Eccles S, Perez del Aguila R, Clarke I, Jackson P, Hallsworth A, de Kervenoael R., (2004) “Transaction in Transition: Changing household composition and the dynamics of grocery consumption”, in Marketing: Building Business, Shaping Society – Academy of Marketing Conference, Gloucester, UK.
• Clarke, I., A. Hallsworth, P.Jackson, de Kervenoael, R. and R. Perez DelAguila., (2003) “Real competition and consumer choice are located: experiencing long-term retail change”, Lancaster University, Sociology Department seminar series, March 2003.
• Clarke, I., A. Hallsworth, P.Jackson, de Kervenoael, R., Malcolm Kirkup and R. Perez Del Aguila., (2003) Down My Street : Intra-Suburban ‘Neighbourhood’ Perspectives on Retail Choice, CIRM Manchester Metropolitan.
• De Kervenoael R., (2001) “Tourism Policy in Brittany (France) and South West England (UK): A Cluster Analysis of Tourism Markets at the Local Level”, Western Regional Science Association, special 40th anniversary annual meeting, February, Palm Springs, California, USA.