Ronen Shay

Ronen Shay (PhD, University of Florida, 2015) is an Assistant Professor of Communications & Media Management at the Gabelli School of Business at Fordham University. Dr. Shay’s research is focused on contemporary challenges in the fields of media management, strategic communication, and technology diffusion.

His research includes papers written on windowed distribution strategies, modeling return on investment (ROI) for social media marketing, and the factors affecting mobile media device adoption among U.S. audiences. His published works include articles in the International Journal on Media Management, Journalism & Mass Communication Quarterly, the Handbook of Media Branding, Journal of Communication and Emergent Technologies, Games and Culture, Palabra Clave, the Handbook of Media Management and Business, and the forthcoming Media Business Models: Connecting Media to their Markets.

Dr. Shay has presented his research at AEJMC, BEA, and ICA national conferences, as well as international symposiums including the University of Zurich’s summit on media branding, the 6th Media and the Public Sphere International Conference, and the World Media Economics and Management Conference.

His industry experience includes project management roles at Rogers Communications, North by Northeast, and startup Random Sounds.

Education

• PhD: University of Florida, 2015
• Master’s: University of Amsterdam, 2011
• Bachelor’s: University of Toronto, 2007

Research interests

• Media Management
• Audience Analysis
• Strategic Communication
• Media Innovation
• Technology Diffusion
• Media Economics

Publications

• Shay, R. (In Press). Industry Research Methods. Book chapter in Mahoney, M., & Tang, T. (Eds.) The Handbook of Media Management and Business. United States: Rowman & Littlefield.
• Chan-Olmsted, S. M. & Shay, R. (In Press). Business Models of the U.S. New Media Economy. Book chapter in Scholz, C., & Wildman, S. (Eds.) Media Business Models: Connecting Media to their Markets. Portugal: Media XXI.
• Shay, R. & Van Der Horst, M. (2019). Using Brand Equity to Model ROI for Social Media Marketing. International Journal on Media Management, 21(1), 24-44. 10.1080/14241277.2019.1590838
• Shay, R. & Palomba, A. (2018). First-party Success or First-party Failure? A Case Study on Audience Perceptions of the Nintendo Brand Image. Games and Culture. 10.1177/1555412018813666
• Zhang, X. & Shay, R. (2018). When and How Will We Bounce Back? An Examination of Antecedents to Community Resilience in Disaster Post-Crisis Communication. Journalism and Mass Communication Quarterly, 96(7), 264-287. 10.1177/1077699018793612
• Chan-Olmsted, S. M. & Shay, R. (2016). Understanding Tablet Consumers: Exploring the Factors that Affect Tablet Ownership. Journalism & Mass Communication Quarterly, 93(4), 857-883.10.1177/1077699016644561
• Chan-Olmsted, S. M. & Shay, R. (2016). The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities. Journal of Communication and Emergent Technologies ICONO 14, 14(2), 46-74. 10.7195/ri14.v14i2.986
• Shay, R. (2015). Windowed Distribution Strategies for Substitutive Television Content: An Audience- Centric Typology. The International Journal on Media Management, 17(3), 175-193.10.1080/14241277.2015.1099526
• Shay, R. (2015). Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross- platform Analysis. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 129-142). Switzerland: Springer. 10.1007/978-3-319-18236-0_9
• Chan-Olmsted, S. M. & Shay, R. (2015). Media Branding 3.0: From Media Brands to Branded Entertainment and Information. Book chapter in Siegert, G., Forster, K., Chan-Olmsted, S., & Ots, M. (Eds.) Handbook of Media Branding (pp. 11-32). Switzerland: Springer. 10.1007/978-3-319-18236-0_2
• Chan-Olmsted, S. M. & Shay, R. (2014). The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption. Palabra Clave, 17(4), 1213-1240. 10.5294/pacla.2014.17.4.10