Rui Wang

Dr. Rui Wang is an Assocciate Professor in the Department of Marketing at Guanghua School of Management, Peking University. Currently Dr. Wang serves as the associate editor of Journal of Business to Business Marketing， area editor of Journal of Marketing Science in China， and an expert member of Liangwang thinktank. She earned her Ph.D. in Marketing from Pennsylvania State University.

Dr. Wang's current research interests are mainly in strategic marketing areas such as internet marketing, omnichannel and E-commerce. Her focus industries include health care and medical care, retailing industries. Her research has been accepted for publication in journals such as Strategic Management Journal, Journal of Marketing Research, Journal of Management Studies, International Journal of Research in Marketing and so on. Her paper has won 2011 best paper of JBBM, 2014 best paper of China AOM conference, and 2014 best paper of China JMS conference.

She also participated in some research on business cases and projects, and her case on OFO bike sharing has obtained the nominee award of 2016 China best business case competition.

Research Areas

• Internet marketing
• Health care and medical care with Internet
• new retailing and omnichannel

Education Background

• 2008 Smeal School of Business, Penn State Marketing
  
• 2003 Fudan University Economics
  
• 2000 Nanjing University
  

Career Experience

• 2008~2014 Assistant Professor of Marketing, Guanghua School of Management
• 2014~present Associcate Professor of Marketing, Guanghua School of Management