Rujirutana Mandhachitara

My research context lines in consumer segment, fashion industry, retailing and services with the focus in the following areas: 1. Antecedents and consequences of consumption decision making. 2. Impact and roles of brand loyalty 3. Formation and sustainability of retail agglomeration 4. Small business and entrepreneurial marketing businesscross cultural study.

Education

• CERTIFICATE Parsons School of Design - The New School (2012 — 2014)
• Doctor of Philosophy (Ph.D.) Thammasat University (1999 — 2003)
• Certificate Listen&Learn (2017)

Companies

• Associate Professor Pennsylvania State University, New Kensington campus (2006)
• VISITING DOCTORAL STUDENT New York University - Leonard N. Stern School of Business (2001 — 2002)
• VISITING DOCTORAL STUDENT UNIVERSITY OF OXFORD - TEMPLETON COLLEGE (1998 — 1999)