Rumaila Abbas

Rumaila completed her PhD in Marketing at University of Guelph in Canada where she taught a variety of courses including Marketing Communications and Marketing Strategy along with conducting extensive consumer research on brand symbols, strategy, advertising, ethics, and consumer behavior.

Prior to academia she worked with top-tier Consumer Goods Companies such as Colgate Palmolive, Unilever, and Reckitt Benckiser.

Her combination of academic and practical expertise helps her view marketing problems from a unique angle and find strategic, validated solutions to them. She has worked on a variety of marketing areas for companies that vary from technology solution providers, human resource services, and public funded government institutions. She has also presented her research on varied forums such as the Brands and Brand Relationships and Marketing and Public Policy Conference.

Academic Degrees

• Ph.D. Management (Marketing Specialization), Department of Marketing and Consumer Studies, University of Guelph, Canada

Professional Experience

• Taught and guest lectured Marketing Communications and Marketing Strategy at University of Guelph, Canada
• Brand management global brands at Reckitt Benckiser, Unilever, Colgate Palmolive
• Extensive work experience in innovation management, product launches, consumer insights, communication development, profit &loss management, market development, and brand equity building

Awards, Honors & Certificates

• Marketing & Consumer Studies Entrance Scholarship 2014-2017
• Ontario Graduate Fellowship, Province of Ontario 2016-2017
• Karen Finley Gough Travel Grant 2016-2017
• Lang Ph.D. Candidate Travel Grant 2018-2019
• MCS Graduate Scholarship, University of Guelph 2017-2019
• CBE Graduate Excellence Scholarship 2018