Ryan Hamilton

Before coming to Goizueta, Ryan Hamilton received his PhD in Marketing from Northwestern University’s Kellogg School of Management. He is an award-winning teacher and researcher, and his research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, USA Today, The Financial Times and CNN Headline News. He has consulted on matters of pricing, branding, and customer experience with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker and trainer on various topics in marketing and decision-making to groups as varied small business owners, lawyers, librarians, accountants, and advertisers.

Professor Hamilton co-authored a book and co-hosts a podcast, both called, The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. In 2011 he was named one of “The World’s Best 40 B-School Profs Under the Age of 40” in the first ever such rankings by Poets & Quants, an online magazine that covers the world of MBA education. He has, sadly, since aged out of eligibility for this award. He has also produced classes for The Great Courses, on both marketing and human decision making.

Professor Hamilton has an eclectic background that includes both an undergraduate degree in physics and time spent performing stand-up and sketch comedy. He is the proud father of five children, which means he spends much of his time exhausted and slightly rumpled. This also gives him some social cover for his unabashed enthusiasm for Lego and comic book movies. He has never run a marathon and has no intention of ever doing so.

PUBLICATIONS

• "The Effect of Consumer and Managerial Goals on Assortment Design," (forthcoming) with B. Kahn, A. Chernev, U Böckenholt, K. Bundorf, M. Draganska, R. Meyer, and K. Wertenbroch (forthcoming) Marketing Letters.
• "We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The use of Dispreferred Markers in Word-of-Mouth Communications," (2014) with K. Vohs and A. McGill, Journal of Consumer Research, 41 (June).
• "Low Prices Are Just the Beginning: Price Image in Retail Management" (forthcoming), with A. Chernev, Journal of Marketing.
• "Low Stakes Opportunism" (2013) with S. Jap, D. Robertson, and A. Rindfleisch, Journal of Marketing Research, 50, April.
• "When Budgeting Backfires: How Self-imposed Price Restraints Can Increase Spending," (2012) with J. Larson, Journal of Marketing Research, 49, April.
• "The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online", (2011) with S. Jap and D. Robertson, Management Science, 57, September.
• "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources," (2011) with K. Vohs, A. Sellier, and T. Meyvis, Organizational Behavior and Human Decision Processes, 115, May.
• "Competing for a Consumer's Identity: Limits to Self-Expression and the Perils of Lifestyle Branding," (2011) with A. Chernev and D. Gal, Journal of Marketing, 75, May.
• "Managing Product Assortments: Insights from Consumer Psychology," (2010) with A. Chernev. Chapter in Kellogg on Marketing, Alice M. Tybout & Bobby Calder ed. New York: Wiley.
• "The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image," (2010) with A. Chernev, Journal of Marketing Research, 47, February.
• "The Role of Assortment Size and Option Attractiveness in Consumer Choice among Retailers," (2009) with A. Chernev, Journal of Marketing Research, 46, June.
• "Compensatory Reasoning in Choice," (2009) with A. Chernev. Chapter in The Social Psychology of Consumer Behavior, Frontiers of Social Psychology, ed. M. Wanke. New York: Psychology Press.
• "Perceptual Focus Effects in Choice," (2007) with J. Hong and A. Chernev, Journal of Consumer Research, 34, August.

WORKING PAPERS

• "The Desire to AcquireWish List Items: The Ironic Effect of Choosing to Delay Aspirational Purchases," with D. Popovich.
• "Shadows of Decisions Past: Use of Prior Attribute Weights in Repeated Choice," with D. Bartels and S. Day.
• "An Alternative to Reference Price Theories: Retailer Price Image as a Heuristic in Price Evaluations, Price Estimates, and Choice," with O. Urminsky.
• "On The Negative Consequences of Thinking About Häagen-Dazs Cottage Cheese: Low Fit Brand Extensions and Self-Regulatory Depletion," with K. Goldsmith.
• "God Bless It, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication," with K. Vohs and A. McGill.
• "The Unexpressed Self: Freedom of Speech and Brand Choice," with J. Ma and A. Chernev.
• "Visual Restructuring and Individual Decision Making," with J. Hong and A. Chernev.

AREAS OF SPECIALIZATION

• Consumer psychology
• Customer decision making
• Branding
• Price and price image

EDUCATION

• Ph.D. Marketing, Kellogg School of Management, Northwestern University, Evanston, IL 2008
• Bachelor's Applied Physics, Brigham Young University, Provo, UT