S Bharadhwaj
Professor at Independent Experts
Schools
- McCombs School of Business
- Independent Experts
Expertise
Links
Biography
Independent Experts
Dr. S Bharadhwaj is currently Director (Research) and Chair Professor of Marketing at Great Lakes Institute of Management. Prior to this, he worked at Department of Management Studies, IIT Madras and Nanyang Business School, Singapore.
His main research interests are in the areas of Variety Seeking Behavior, Impulse Buying Behavior and the effect of other marketing variables and phenomena on these behaviors. His secondary research interests are in Search Behavior and Integrated Marketing Communications.
His work appears in leading journals such as the Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, European Journal of Marketing, Journal of Marketing Management, Journal of Retailing and Consumer Services, and Marketing Intelligence and Planning. He teaches Marketing Research and Consumer Behavior. Dr. S. Bharadhwaj holds a PHD in Marketing from the Robert Smith School of Business, University of Maryland, College Park, USA. He has an MBA from BIM, Trichy and a BSc in Chemistry from Vivekananda College, Chennai.
Videos
Dr S Bhardwaj, Chair Professor of Marketing, Great Lakes Institute of Management (IMC Awards)
Read about executive education
Other experts
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.