Samantha Svoboda

Samantha Svoboda is the creator of The Green Business Lab, a business sustainability simulation game that engages participants, draws on real-world examples of success, and measures performance in terms of a Triple-Bottom-Line, or, People, Profit, Planet (3Ps).

Previously, Samantha worked in academia at the University of Michigan and Georgetown University, teaching business sustainability. She also worked for several simulation companies leading workshops and simulations in sustainable business, leadership, and business acumen. Samantha loves teaching and coaching. One of her favorite things is seeing sustainability concepts click for people, and watching the spark of enlightenment and insight that shapes people’s engagement, focus, and creativity.

Education

• MBA University of Michigan - Stephen M. Ross School of Business
• BBA University of Wisconsin-Madison

Companies

• Senior Advisor Adaptation Leader LLC (2021)
• Founder The Green Business Lab (2019)
• Owner, Consultant Realia Group LLC (2002)
• Adjunct Faculty, Edmund A. Walsh School of Foreign Service Georgetown University (2000 — 2007)
• Lecturer in Business Sustainability University of Michigan - Stephen M. Ross School of Business (1998 — 2000)