Sammy Toyoki

I am an Assistant Professor at the Marketing Department. I am also the director of the MSc in Marketing program. I teach mainly courses to do with Consumer Culture and Qualitative Research Methods.

My research interests revolve primarily around consumer culture theory, identity and organization. Recently, I have focused on the role of consumption and identity work within organizational and institutional contexts, thus combining the interest areas of consumer research and organization theory. I am also interested in temporality as it relates to experience, practice, organization, and consumer culture in general.

BACKGROUND

Prior to joining Aalto in 2008, I spent around ten years in the UK studying and doing research. I did my doctoral training at Warwick Business School, UK.

CURRICULUM VITAE

Publications:

Toyoki S.M. and Brown, A.D. (2013, forthcoming), Stigma, identity and power: Managing stigmatized identities through discourse, Human Relations.

Toyoki S., Schwob A., Hietanen J. and Johnsen R. (2013, forthcoming) “Bringing the Body Back into the Study Of Time In Consumer Research” Research in Consumer Behavior, Vol. 015 in Russell Belk, Linda Price and Lisa Penaloza (ed.). Emerald Group Publishing Limited.

Brown, A.D and Toyoki S.M. (2013), Legitimacy and Identity Work, Organization Studies, Vol. 34 (7), p. 875.896.

Yli-Kauhaluoma, S., Pantzar, M. and Toyoki, S. (2012), Mundane Materials at Work: Paper in Practice, in Sustainable Practices, Elizabeth Shove (ed.), Sage: London.

Toyoki, S. M., Spicer, A. and Elliott, R. (2006), Beyond Old Horizons: Theorising the rhythms of social reproduction, Tamara Journal, Special Issue on Space-Time, Vol. 5 (May), p. 94-113.

Toyoki, S. M. (2004), Constructive Spatial Criticism on Critical Spatial Construction, Ephemera: Theory and Politics in Organization, Vol. 4 (4), p. 24-35.

De Coverly, E., Keller, A., Mattison-Thompson, F., Stein, N. and Toyoki, S. M. (2002), Service Recovery in the Airline Industry?, The Marketing Review, Vol. 3 (1), p.21-37.