Sandra Vandermerwe

Prof Sandra Vandermerwe was chair at Imperial College London UK 1996 to 2006. She was the Professor of Marketing and International Services, at IMD Lausanne Switzerland 1986-1996 on MBA and senior executive programs.

She is now an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, Johannesburg, South Africa, has been a Senior Associate for Deloitte Consulting and taught at; Ashridge Management College, UK; University of California Berkeley USA; Bradford Business School, UK; Cranfield School of Management, UK; Columbia University New York; EADA, Escuela de Alta Direccion y Administracion, Barcelona Spain; International Management Institute, Geneva; International Marketing Institute, Australia; London Business School UK; ESMT (European School Of Management and Technology) Germany; Manchester Business School UK; Strelka Institute of Media Architecture & Design, Moscow; Templeton College of Oxford University UK; Vrije University The Netherlands; Wilfred Laurier, Canada; University of Istanbul, Turkey.

During the 70's and 80's Prof Vandermerwe was Professor of Marketing at the Graduate School of Business, University of the Witwatersrand, a senior lecturer at the Graduate School of Business, University of Stellenbosch, and the University of Cape Town.

Prof Vandermerwe is a keynote speaker around the world for CEO and management audiences. She has written many articles, books and cases and received 13 awards from the European Case Clearing House (ECCH) and European Foundation for Management Development (EFMD). In 2014 two of her cases were cited as among the top overall 40 all-time bestsellers in the last 40 years by the European Case Clearing House. Her latest books are Breakthrough 2nd Edition Implementing Customer Centric Disruption, (Palgrave Macmillan 2014); Distinguishers -Winning Customer at scale speed and lower cost” expected to be published in 2021 (coauthor)

Prof Vandermerwe works with senior management and boards and new entrants on customer centric transformation in a digital world. Her global clients over the years, include; 3M, ABSA, Amro Bank, Checkers, CIOnet, BP, Barclays Africa, Baxter Healthcare, Coloplast, Dupont, Deutsche Telkom, DSTV, Environ, Furnmart, Gartners, Hollard, Harley Davidson, IBM, ICI, IFS, International Health Insurance, Illovo Sugar, Jiffy, Lang O’Rourke, Lexus Nexus, Nulandis, Nokia, MTN, MMI Group, Matus, Monsanto, Nedbank, Northumbrian Water, Old Mutual, Ogilvy Mather, Oracle, Pfizer, Reed Elsivier, Raiffeisen Bank, Royal Bank of Scotland (BO), Sasol, Sealed Air, SUSE, SKF Bearings, Transnet, Twizza, UK Trade and Industries, Unilever, Ulster Bank, Vodafone, Velux, Volvo, Xerox.

Qualifications

• DBA (US)
• MBA (UCT)
• BA Sociology (UCT)

Core Discipline

• Marketing

Work Experience

• Senior Faculty (Deloitte Consulting)
• Associate Professor (Gordon Institute of Business Science )
• Associate Professor (Imperial College Business School)
• Professor (University College London)
• Professor (IMD Lausanne Switzerland)

Significant Achievements

• top overall 40 all-time bestsellers (European Case Clearing House)
• Recent boards and trusteeships (World Health Organisation)
• Various committees and boards and main board (International Health Insurance Danish service provider)
• ECCH & EFMD (ECCH & EFMD)
• Marketing Person of the Year (Institute of Marketing South Africa)