Sara Bird

After a decade in advertising management with McCann and Swordfish Advertising, I built a new career in academia, teaching and developing undergraduate programmes for marketing and events students.

As an Associate Head of Department I lead teams to deliver effective undergraduate programmes that equip our students for a future in marketing or events management. I enjoy working closely with practitioners to achieve this.

I am currently undertaking a professional doctorate in Education, with a focus on graduate employability and continued improvement of the effectiveness of university education.

My previous research was in the field of social marketing, with focus on psychological and behavioural change, particularly in areas around physical activity, sexual health, safe driving and fire safety.

Area of expertise Linking marketing, events and business practitioners with undergraduate teaching, graduate employability, marketing communications and behaviour change.

Publications

Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F. and Tapp, A. (2012) Social Marketing. Pearson Education. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/24241 ' Bird, S. and Tapp, A. and Helen Lancaster Research, Rosa Clarke, Avon Fire & Rescue Service (2011) Fear and fire: Ethical social marketing strategies for home fire safety for older people. In: World Social Marketing Conference, Dublin, Ireland, 11th-12th April, 2011. Available from: http://eprints.uwe.ac.uk/14657 ' Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13918 ' Bird, S. and Bristol City Council (2011) Report on school based interventions to delay uptake of driving licence. Project Report. University of the West of England. Available from: http://eprints.uwe.ac.uk/29649 ' Bird, S. (2010) Safer sex: Passionate escapism versus rational thought. In: International Nonprofit and Social Marketing Conference, Brisbane, Australia, 15-16 July 2010. Available from: http://eprints.uwe.ac.uk/14655 ' Bird, S. (2010) Active transport in deprived communities: Why the car is king. In: International Nonprofit and Social Marketing Conference, Brisbane, Australia, 15-16 July. Available from: http://eprints.uwe.ac.uk/14654 ' Bird, S. (2010) Older people, fire safety and social marketing – A literature review. Report prepared for Avon Fire & Rescue Service. Project Report. Avon Fire and Rescue Service. Available from: http://eprints.uwe.ac.uk/14239 ' Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009. Available from: http://eprints.uwe.ac.uk/15221 ' Eagle, L., Jones, S. and Bird, S. (2009) Social marketing innovation. In: NHS Innovations Conference, Gloucester, UK, 2009. Available from: http://eprints.uwe.ac.uk/15555 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009. Available from: http://eprints.uwe.ac.uk/14194 ' Tapp, A. and Bird, S. (2008) Exploring how social marketing may encourage safe driving amongst young males: A literature review. Project Report. Bristol City Road Safety Partnership. Available from: http://eprints.uwe.ac.uk/14138 ' Bird, S. and Tapp, A. (2008) Encouraging sport and physical exercise amongst sport England segments. Project Report. University of the West of England. Available from: http://eprints.uwe.ac.uk/14140 ' Tapp, A. and Bird, S. (2008) Social marketing and the meaning of cool. Social Marketing Quarterly, 14 (1). pp. 18-29. ISSN 1524-5004 Available from: http://eprints.uwe.ac.uk/13081 ' Bird, S. (2008) Identifying and exploring social marketing. Report for Avon Fire and Rescue. Project Report. Avon Fire and Rescue. Available from: http://eprints.uwe.ac.uk/14259 ' Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14256 ' Bird, S. (2008) Sexual behaviour amongst Brinnington residents (aged 16 – 24): attitudes to sex, sexually transmitted infections and condoms. Report for Stockport PCT. Project Report. Stockport Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14252 ' Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14198 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14197 ' Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14141 ' Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008. Available from: http://eprints.uwe.ac.uk/13908 ' Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/13907 '