Sarah Jones
Senior Teaching Fellow, ManagementDirector of Studies BSc in Business Administration, Accounting, Finance & Law at University of Bath School of Management
Schools
- University of Bath School of Management
- The Chartered Institute of Marketing
Expertise
Links
Biography
University of Bath School of Management
Personal profile
Research interests
As a professional accountant with an industrial background, my expertise is in Management Accounting. Having worked for a multinational packaging company in a variety of roles including export sales and purchasing before qualifying as an accountant, I am able to combine commercial reality with academic theory and practical examples in my teaching. Academically, my interests are in innovation in teaching, learning and assessment, including peer review, enhancing the student experience through the use of technology and smart assessment.
Courses Taught
Digital Marketing Optimisation
The Chartered Institute of Marketing
Online
Digital Marketing Metrics
The Chartered Institute of Marketing
Online
Marketing Dashboards
The Chartered Institute of Marketing
Online
Jan 16, 2025
Marketing Attribution Masterclass
The Chartered Institute of Marketing
Online
Data & Marketing Analytics
The Chartered Institute of Marketing
Online
Jan 29, 2025
Finance for Marketing Leaders
The Chartered Institute of Marketing
Online
Mar 6, 2025
Abm Masterclass
The Chartered Institute of Marketing
Online
Feb 3, 2025
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