Satya Bhusan Dash

Prof.Satyabhusan Dash is the Professor-Marketing at IIM Lucknow. At IIML, he has been leading in numerous key roles such as ‘Dr. Ishwar Dayal Chair Professor for Futuristic Issues in the Behavioral Sciences’ and Founder Chairman, Centre for Marketing in Emerging Economies. He has a PhD from VGSoM IIT Kharagpur. In 2001, he was awarded with the prestigious Shastri Indo-Canadian Doctoral Research Fellowship for pursuing Doctoral Research in Management at the University of Manitoba, Canada. Prof. Dash has published in several leading and reputed International journals including European Journal of Marketing, Tourism Management, Journal of Brand Management, Journal of Product and Brand Management, International Journal of Market Research, Academy of Marketing Science Review, Journal of Consumer Marketing, Marketing Intelligence and Planning, International Journal of Hospitality Management, Tourism Recreation Research, Journal of Hospitality and Tourism Technology and International Journal of Bank Marketing. Prof. Dash was awarded by the Indian Commerce Association, with the prestigious ‘Prof. Manubhai M. Shah Memorial Award in 2018, for Excellence in Commerce and Business Management.’ His co-authored research studies have won various Best Paper Awards at the 2014 and 2012 annual conference of Emerging Market Conference Board, 2013 Market Research Society of India Annual Conference and 5th International Conference on E-governance at Hyderabad. He is recipient of Best Research Paper Award from Emerald publications for the year 2012. His current areas of research interest have been on the topics of Online marketing, B2B Marketing, Product and Brand management, Tourism Marketing, Healthcare Marketing, e-Governance and Digital Citizen Services etc. His recent study on ‘Consumer Behavior on COVID-19 lockdown’, has received lot of coverage from national and international media.

Research

• Consumer Behavior
• Relationship Marketing
• Rural Marketing and Marketing Research

Current Research Interests

• Consumer Behavior
• Relationship Marketing
• Rural Marketing and Marketing Research

Education

• Ph.D. - Management, VGSOM, IIT, Kharagpur, 2004
• M.B.A. - Utkal University, Orissa, 1998
• M. Tech - Agriculture Engineering, OUAT, Orissa, 1993
• B. Tech - Agriculture Engineering, OUAT, Orissa, 1991

Consulting

• Implementation of CRM in Banking
• Rural marketing Cross-cultural consumer behavior and Marketing Research