Scott Fasser

Scott Fasser has more than 25 years of experience in digital marketing and product management. He currently heads up growth and insight for Sigma IQ. Previously, he led digital innovation at the Hacker Agency, a leading direct response creative and marketing agency. He has launched products and managed digital marketing programs in larger technology companies — including RealNetworks, Sierra Online and Amazon — and in startups such as Avenue A/aQuantive, Optify, Brand Digital and Domain Strategies. Fasser brings a deep love of technology and marketing to his teaching and is determined to help participants understand how marketing technology systems leverage data to target, engage and drive response. He holds an MBA from the University of Washington.