Scott Hawkins
Associate Professor of Marketing at Rotman School of Management
Schools
- Rotman School of Management
Links
Biography
Rotman School of Management
Bio
Scott Hawkins is an Associate Professor of Marketing at Rotman. His research interests focus on consumer behavior and advertising effectiveness, particularly interested in the heuristics consumers employ to cope with complex information. Scott teaches MBA and PhD courses in Behavioural Decision Making, Marketing Management and Consumer Behaviour. His research has been published in Journal of Business Research, Journal of Consumer Psychology and Journal of Consumer Research. Prior to Rotman, Scott has taught at the University of Chicago and Carnegie Mellon University.
Academic Positions
1998-Present Associate Professor of Marketing; Rotman School of Management, University of Toronto
1993-1998 Assistant Professor of Marketing; Rotman School of Management, University of Toronto
1989-1993 Assistant Professor of Marketing; Graduate Business School, University of Chicago
1988-1989 Instructor in Marketing; Graduate School of Business, University of Chicago
1987-1988 Instructor in Marketing; Graduate School of Industrial Administration, Carnegie Mellon University
1987 Instructor in Social Sciences; Carnegie Mellon University
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Books
Advertising Repetition and Consumer Beliefs: The Role of Source Memory; with S. Law in B. Wells (Ed.); Measuring Advertising Effectiveness; 1997
Papers
- Advertising Repetition and Consumer Beliefs: The Role of Source Memory; with S. Law in B. Wells (Ed.); Measuring Advertising Effectiveness; 1997
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