Scott LaCross

Background

Scott LaCross joined the Fisher Marketing & Logistics faculty team in Spring 2013 as an Adjunct Lecturer to teach the Marketing Projects course. For the next three years he taught in an adjunct role while also managing his own business, The Speiro Group, a Columbusbased consulting firm serving companies in the areas of strategic planning, marketing execution, and leadership development.

Scott transitioned into a fulltime faculty position as a Sr. Lecturer in Autumn 2016 and teaches the Marketing Projects, Marketing Strategy, Promotional Strategy and MBA Professional Development courses. He is also the Faculty Director of the Consumer Packaged Goods Industry Immersion Program, a Faculty Mentor in the Fisher Leadership Initiative and a Faculty Advisor for the OSU chapter of the American Marketing Association.

Prior to teaching and consulting, Scott held various brand management positions with Sara Lee Corporation and Abbott Nutrition. His experience includes strategic business planning, P&L management, profitability improvement, crossfunctional team management, market research design, brand identity and positioning, advertising and promotions development, and new product launches.

Scott is also a passionate business entrepreneur. In addition to starting his consulting company, he is also the cofounder of Wholeful, a health and wellness company.

Scott earned his MBA from Northern Illinois University and his B.S. in Marketing and Organizational Leadership from Miami University.

Courses

BUSML 4204 Marketing Projects

In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

BUSML 4231 Promotional Strategy

Examines how marketers utilize promotional campaigns to enhance marketing efforts. The tools needed to design, evaluate and analyze effectiveness of promotions, sponsorships, events and branded entertainment programs are explored. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 755.

BUSADM 3630.03 Business Industry Cluster

Exploration of current interdisciplinary best business practices in industry. Students will work across business specializations to learn strategy and implementation details from current industry professionals. Prereq: Previous enrollment in 3630.03, or admission to Business Industry Cluster Program, or permission of instructor. Not open to students with credit for 505.03.

BUSADM 3630.03E Business Industry Cluster

Exploration of current interdisciplinary best business practices in industry. Students will work across business specializations to learn strategy and implementation details from current industry professionals. Prereq: Admission to BSBA Honors Contract Industry Cluster Program.

BUSML 4203 Marketing Strategy

This case course focuses on strategic planning examining how environmental factors affect longterm marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

BUSADM 3632.03 Business Industry Cluster Project Experience

Handson experience in the execution of industry business practices to fill a need articulated by an operating public or private organization. Prereq: Enrollment in Business Industry Cluster Program, or permission of instructor. Prereq or concur: 3630.03. Not open to students with credit for 506.03.

BUSADM 3632.03E Business Industry Cluster Project Experience

Handson experience in the execution of industry business practices to fill a need articulated by an operating public or private organization. Prereq: 3630.03E, and admission to BSBA Honors Contract Industry Cluster Program.

BUSML 4233 Advertising and Promotional Strategy

Provides the tools needed to develop, manage and evaluate an integrated marketing communication campaign. Examines how marketers utilize advertising and promotional programs to enhance marketing efforts. Communication fundamentals, goal setting, creative and media strategy, campaign development and measurement issues, and pricing implications are explored. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4230 and 4231.

MBA 6253 Marketing

Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Prereq: Enrollment in MBA program, or permission of instructor. Not open to students with credit for 840.