Sean Wilkins

I run GSD Marketing. We build profitable lifecycle growth marketing, data and automation programs for a variety of B2B and B2C clients. We are experts in audience and data strategy, experience design, Martec(CRM, CDP, DMP) and product-led growth, along with cross-functional operations and team coaching. With a focus on automation and the customer lifecycle, from lead capture through to renewals, our engagements can span multiple teams, including Growth/Marketing, Sales, CS/CX and Ops. As strategy and delivery leaders we know how to navigate the cross-team challenges and get a program out the door.

Example Client Projects

• SaaS/Media Platform: Data and experience strategy sprint to refine their 2023 roadmaps and CDP implementation
• Global Coworking Firm: automation and data strategy consulting on customer marketing, contract renewals and proactive churn reduction for the marketing, sales and community teams
• SaaS CDP Platform: built productized lifecycle marketing solutions and enablement assets for the strategic services team to drive customer adoption and growth
• National Telco: AOR for Customer Marketing and Automation, Ad-Hoc Digital Transformation and CX advisory
• PE Backed Air Ambulance Co: Outsourced CMO and Growth Org for all acquisition and customer marketing

Education

• Seth Godin's altMBA (2017 — 2017)
• BA University of Delaware (2002.01 — 2004.12)
• American University (1996.09 — 1998.05)

Companies

• CEO(Contract) Caramba Home (2021)
• Growth Marketing and Management Consultant Marketing and Management Consulting (2013)
• VP of Consumer Marketing Strategy SapientRazorfish (2018 — 2019)
• VP of Strategy and Analytics Zeta Global (2016 — 2018)
• Director Marketing Strategy Acxiom (2015 — 2016)
• Guest Lecturer: Branding and Digital Marketing NYU Stern School of Business (2014 — 2016)
• VP Marketing Grouper (2014 — 2014)
• Advisor Ohours (2013 — 2014)
• Managing Director, NYC RBM (2011 — 2013)