Serguei Netessine

Serguei Netessine is Senior Vice Dean for Innovation and Global Initiatives and Professor at the Operations, Information and Decisions Department at the Wharton School, University of Pennsylvania. He lived and worked in Russia, USA, France and Singapore.

Prof. Netessine received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, he also received MS/Ph.D. degrees in Operations Management from the University of Rochester. His current research focuses on business model innovation and operational excellence and he worked on these topics with numerous government and Fortune-500 organizations including Federal Aviation Administration (USA), Government of Singapore, Lockheed Martin, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, ABB and US Air Force. He serves on advisory boards of multiple startup companies and he is an active angel investor. Prof. Netessine also regularly participates in industry and government-organized forums on Innovation and Entrepreneurship, including World Economic Forum in Davos and World Knowledge Forum in Seoul. He was a member of the “Future of the Economy” committee for Singapore Government.

Professor Netessine has been the recipient of several teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches and directs Executive Education Programs, including teaching in Massive On-Line program for Microsoft (10,000+ participants). Professor Netessine holds senior editorial positions at several leading academic journals and he co-authored dozens of publications in prominent management journals, including Management Science, Marketing Science, Operations Research, Harvard Business Review and other. His work has received extensive media coverage in CIO Magazine, The Economist, Forbes, Huffington Post, Multichannel Merchant, New York Times, US News, Business Standard and Strategy & Business and other press. He regularly blogs about innovation on http://www.renaissanceinnovator.com and HBR Network.

His latest book “The Risk-Driven Business Model: Four Questions that will Define Your Company” was published by Harvard Business Press in 2014. It received 2015 Axiom Business book award for “Business Theory”.

Education

W. E. Simon Graduate School of Business Administration, University of Rochester (NY)

• Ph.D. in Operations Management 2001
• M.S. in Management Science 2000

Moscow Institute of Electronic Technology, Russia

• M.S. in Electrical Engineering 1995
• B.S. in Computer Science 1993

Research Interests:

Business model innovation, operational excellence and entrepreneurship

Professional Awards:

• Second place in Manufacturing and Service Operations Management society student paper competition, 2000.
• Meritorious Service Awards from Operations Research, 2002, 2003, 2008.
• Miller-Sherrerd Teaching Awards, 2002-2003, 2004-2005, 2005-2006, 2008-2009 (top student evaluations among MBA core courses), The Wharton School.
• Finalist in the Junior Faculty Interest Group Best Paper competition, 2003, 2006.
• Meritorious Service Awards from Manufacturing and Service Operations Management, 2004, 2005, 2006, 2007, 2008, 2009, 2010.
• Production and Operations Management Society Wickham Skinner Early-Career Research Accomplishment Award, 2005.
• Supervised (with Morris Cohen) research of Sang-Hyun Kim, the recipient of 2006 SOLE (The International Society of Logistics) doctoral dissertation award, 2006 Bonder Scholarship for Applied Operations Research in Military Applications, finalist of 2006 Manufacturing and Service Operations Management society student paper competition, finalist of 2008 Production and Operations Management society student paper competition, winner of 2008 Danzig Dissertation Award.
• MBA Core teaching award by student vote "Tough, but will thank you in 5 years", 2008, 2010.
• Highest course ratings among all core classes at INSEAD in Fall 2008 and nominated for the Best Teaching Award for Core course in the Fontainebleau campus.
• Meritorious Associate Editor Award from Management Science, 2009.
• Distinguished Service Award from Management Science, 2010, 2011, 2012.
• Finalist of Manufacturing and Service Operations Management Best Paper Competition 2010.
• Supervised (with Morris Cohen) research of Jose Guajardo, finalist of 2010 M&SOM student paper competition, finalist of 2010 ISBM Doctoral Dissertation Award, winner of 2010 Juran Dissertation Fellowship Award.
• Wharton MBA Core teaching award by student vote "Goes above and beyond the call of duty", Spring 2010.
• One of the most influential articles in 10 years of the ECR Journal, 2010.
• Academy of Management Best Papers Proceedings (<10% acceptance rate), 2011 and OM Division Chan Hahn Best Paper Award.
• Deans’ Commendation for Excellence in MBA Teaching, 2010-2011.
• Supervised research of Sam Aflaki, finalist of 2011 M&SOM student paper competition.
• Supervised research of Jun Li, Winner of 2011 M&SOM student paper competition, 3rd place winner, Best Paper Award for the Chinese Business Initiative at the Chazen Institute’s OCSMASE, 2011, 3rd place winner, INFORMS 2011 Service Science Section Best Student Paper Competition, finalist of Industry Studies Association 2012 Dissertation Award.
• Nominated for the MBA Best Teaching Award for Core course in the Fontainebleau campus, 2011.
• Supervised (with Karan Girotra) research of Buket Avci, 2nd place winner of 2012 POMS Supply Chain College Student Paper Competition, finalist of 2012 M&SOM student paper competition.
• Supervised (with Karan Girotra) research of Nitish Jain, 1st place winner of 2013 POMS Supply Chain College Student Paper competition, finalist, 2013 M&SOM student paper competition.
• Finalist, Management Science 2013 Best Paper Award in Operations Management.
• Winner, M&SOM Young Scholar Prize, 2013.
• 1st place winner, Decision Sciences Institute Best Teaching Case Studies Award, 2013.
• Supervised (with Karan Girotra) research of Simone Marinesi, 1st place winner of POMS 2014 Supply Chain College Best Student Paper Competition.
• Silver medal winner, 8th Annual Axiom Business Book Awards in "Business Theory" category for "The Risk-Driven Business Model: Four Questions that will Define your Company".
• Dean's Commendation for Excellence in Executive Education Teaching, 2013-2014, 2014-2015.
• Dean’s Commendation for Excellence in MBA Teaching, 2013-2014, 2014-2015, 2015-2016.
• Finalist, 2015 Management Science Best Paper Award in Operations Management.
• Finalist, 2015 M&SOM Service Management SIG Prize for the best paper on service management published in the past three years.
• Outstanding contribution to the PhD program at INSEAD, inaugural faculty award, 2015.
• Distinguished Service Award from M&SOM Society, 2016.
• Runner-up, MSOM Service Management SIG Best Paper Award, 2017 (for the paper Are consumers strategic? Structural estimation from the air travel industry).
• Supervised (with Karan Girotra) research of Konstantinos Stouras, runner up of 2018 TIMS Doctoral Dissertation Award.
• Supervised (with Ioana Popescu) research of Bhavani Shanker Uppari, 2nd place winner of 2018 M&SOM student paper competition.
• Runner up, 2018 INFORMS Technology, Innovation Management and Entrepreneurship Section (TIMES) Best Paper Award for the paper “Business Model Innovation for Sustainability”.
• Distinguished Fellow of M&SOM Society of INFORMS, 2018.
• Supervised (with Masha Shunko) research of Vivek Choudhary, Finalist of 2019 IBM Service Student Paper Competition.
• Supervised (with Gerry Tsoukalas) research of Rowena Gan, Finalist of 2019 INFORMS Finance Student Paper Competition.
• Wharton Teaching Excellence award for academic year 2020.
• Honorable mention, Behavioral Operations Best Working Paper 2020 for "Off-Grid Lighting Business Models to Serve the Poor: Evidence From a Structural Model and Field Experiments in Rwanda".
• Runner-up of the 2020 INFORMS TIMES Best Paper Award for “Electric Vehicles with a Battery Switching Station: Adoption and Environmental Impact”.
• Finalist of DAS/SDP Practice Award 2020 for "Off-Grid Lighting Business Models to Serve the Poor: Evidence From a Structural Model and Field Experiments in Rwanda".
• Supervised (with Masha Shunko) research of Vivek Choudhary, Honorable Mention in the College of Behavioral OM Junior Scholar Paper Competition 2020.
• “Off-Grid Lighting Business Models to Serve the Poor: Evidence From a Structural Model and Field Experiments in Rwanda” has been chosen as a Winner for the 2021 PSOR Best Paper Award.
• "Best selling case award" 2019, 2020, 2021, 2022 from The Case Center for "Where in the world is Timbuk2: Outsourcing, offshoring and mass customization".
• Supervised research of Cristian Kaps, Honorable Mention in 2022 Student Paper Competition of College of Sustainable Operations (CSO) of Production and Operations Management Society (POMS).
• Winner of 2022 INFORMS Technology, Innovation Management, and Entrepreneurship Section’s (TIMES) best working paper competition for "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis".
• Wharton Teaching Excellence award for academic year 2022.
• Finalist of 2022 MSOM iFORM SIG Best Paper Award Competition for "Initial Coin Offerings, Speculation, and Asset Tokenization".
• Finalist of 2022 MSOM iFORM SIG Best Paper Award Competition for "Supply Chains and Antitrust Governance".
• Supervised research of Rowena Gan, winner of 2022 INFORMS Technology, Innovation Management, and Entrepreneurship Section’s (TIMES) doctoral dissertation award.
• Supervised research of Christian Kaps, 2nd place winner in the 2023 PITM Best Student Paper Award.

Published Academic Papers

1. Decentralized Platforms: Governance, Tokenomics, and ICO Design. With Rowena Gan and Gerry Tsoukalas. Forthcoming, Management Science.

2. When Should the Off-grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments. With Christian Kaps and Simone Marinesi. Forthcoming, Management Science.

3. Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis, With Bhavani Shanker Uppari, Ioana Popescu and Rowan Clarke. Forthcoming, Management Science.

4. Contracting for Product Support under Information Asymmetry . With Nishant Mishra and Li Dong. Forthcoming, Management Science.

5. Introduction to the Manufacturing & Service Operations Management Special Issue on Responsible Research in Operations Management. With Chris Tang and Michael Toffel. Forthcoming, Manufacturing & Service Operations Management.

6. A Vision of Responsible Research in Operations Management Forthcoming, Manufacturing & Service Operations Management.

7. The Impact of Workload on Operational Risk: Evidence from a Commercial Bank. With Tom Tan and Yuqian Xu. 2022, Management Science, 68(4):2668-2693.

8. Nudging Drivers to Safety: Evidence from a Field Experiment. With Vivek Choudhary Masha Shunko and Seongjoon Koo. 2022, Management Science, 68(6):4196-4214.

9. Recovering Global Supply Chains from Sourcing Interruptions: The Role of Sourcing Strategy. With Nitish Jain and Karan Girotra. 2022, Manufacturing & Service Operations Management, 24(2):846-863.

10. Supply Chains and Antitrust Governance. With Nitish Jain and Sameer Hasija. 2021, Management Science, 67(11):6822-6838.

11. Does Immediate Feedback Make You Not Try as Hard? A Study on Automotive Telematics. With Vivek Choudhary and Masha Shunko. 2021, Manufacturing & Service Operations Management, 23(4):835-853.

12. Setting Retail Staffing Levels: A Methodology Validated with Implementation. With Marshall Fisher and Santiago Gallino. 2021, Manufacturing & Service Operations Management, 23(6):1562-1579.

13. Does online training work in retail? With Marshall Fisher and Santiago Gallino. 2021, Manufacturing & Service Operations Management 23(4):876-894.

14. Initial Coin Offerings, Speculation, and Asset Tokenization. With Rowena Gan and Gerry Tsoukalas. 2021, Vol. 67, No. 2, 914-931, Management Science.

15. Interesting, important and impactful operations management. With Gerard Cachon and Karan Girotra. 2020 Vol. 22, No. 1, 214–222, Manufacturing & Service Operations Management.

16. At your service at the table: impact of tabletop technology on restaurant performance. With Tom Tan. 2019, Vol. 66, No. 10, 4496–4515, Management Science.

17. Higher Market Thickness Reduces Matching Rate in Online Platforms: Evidence from a Quasi-Experiment With Jun Li 2020 Vol. 66, No. 1, 271–289, Management Science.

18. When You Work with a Superman, Will You Also Fly? An Empirical Study of the Impact of Coworkers on Performance. With Tom Tan. 2019 Vol. 65, No.8, 3495–3517, Management Science.

19. Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform. With Jasjit Singh and Nina Teng. 2019, Vol. 65, No. 2, 913-932, Management Science.

20. Selling Off-Grid Light to Liquidity Constrained Consumers. With Bhavani Shanker Uppari and Ioana Popescu. 2019, 21(2), 308-326, Manufacturing & Service Operations Management.

21. Price to compete ... with many: how to identify price competition in high dimensional space. With Jun Li and Sergey Koulayev. 2018, Vol. 64, No. 9, 4118-4136, Management Science.

22. Strategic Investment in Renewable EnergySources: The Effect of Supply Intermittency. With Sam Aflaki. Vol. 19, No. 3, Summer 2017, pp. 489–507, Manufacturing & Service Operations Management.

23. Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand Concentration. With Tom Tan and Lorin Hitt. Vol. 28, No. 3, September 2017, pp. 643–660, Information Systems Research.

24. THE OPERATIONAL ADVANTAGES OF THRESHOLD DISCOUNTING OFFERS. With Karan Girotra, Simone Marinesi. 2018, Management Science, 64(6), pp. 2690–2708.

25. Plant Operations and Product Recalls in the Automotive Industry: An Empirical Investigation. With George Ball and Rachna Shah. 2017, 63(8), 2439-2459 Management Science.

26. Service Competition and Product Quality in the U.S. Automobile Industry. With Morris Cohen and Jose A. Guajardo. 2016, 62(7):1860-1877 Management Science.

27. An Information Stock Model of Customer Behavior in Multichannel Customer Support Services. With Kinshuk Jerath and Anuj Kumar. 2015, Manufacturing & Service Operations Management, 17(3), 368-383.

28. Electric Vehicles with A Battery Switching Station: Adoption and Environmental Impact. With Karan Girotra and Buket Avci 2015, Management Science, 61(4), 772–794.

29. When does the devil make work? An empirical study of the impact of workload on worker performance. With Tom Tan. 2014, Management Science, 60(6), 1574-1593.

30. Are consumers strategic? Structural estimation from the air travel industry. With Jun Li, Nelson Granados. 2014, Management Science,60(9), 2114-2137.

31. Managing Global Sourcing: Inventory Performance. With Karan Girotra, Nitish Jain. 2014, Management Science, 60(5), 1202-1222.

32. New Business Models for Sustainability. With Karan Girotra. 2013, Manufacturing & Service Operations Management, Special Issue on Sustainability, 15(4):537-544.

33. The impact of New Product Introduction on Plant Productivity in the North American Automotive Industry. With Anand Gopal, Manu Goyal, Matthew Reindorp. 2013, Management Science, 59(10):2217-2236.

34. Collaborative Cost Reduction and Component Procurement Under Information Asymmetry. With Sang-Hyun Kim. 2013, Management Science, Vol. 59, No. 1, 189-206.

35. Impact of Performance-Based Contracting on Product Reliability: An Empirical Analysis. With Sang-Hyun Kim, Morris Cohen, Jose A. Guajardo. 2012, Management Science, Vol. 58, No. 5, 961-979.

36. Capacity Investment Timing by Start-ups and Established Firms in New Markets. With Gerard Cachon, Robert Swinney. 2011, Management Science, Vol. 57, No. 4, 763-777.

37. Volume Flexibility, Product Flexibility of both: the Role of Demand Correlation and Product Substitution. With Manu Goyal. 2011, Manufacturing & Service Operations Management, Vol. 13, No. 2, 180-193.

38. Robust newsvendor competition under asymmetric information.With SergeiSavin and Houyuan Jiang. 2011, Operations Research, Vol. 59, No. 1, 254-261.

39. Contracting for Infrequent Restoration and Recovery of Mission-Critical Systems With Sang-Hyun Kim, Morris Cohen, Senthil Veeraraghavan 2010, Management Science, Vol. 56, No. 9, 1551-1567.

40. Informativeness, incentive compensation and the choice of inventory buffer. Stanley Baiman and Richard Saouma) 2010, The Accounting Review, Vol. 85, No. 6, 1839-1861.

41. Revenue Management with Strategic Customers: Last Minute Selling and Opaque Selling. With Senthil Veeraraghavan and Kinshuk Jerath. 2010, Management Science, Vol. 56, No. 3, 430-448

42. Long-term contracts under the threat of supplier default. With Robert Swinney. 2009, Manufacturing & Service Operations Management, Vol. 11, No. 1, 109-127.

43. Performance Contracting in After-Sales Service Supply Chains. With Sang-Hyun Kim and Morris Cohen. 2007, Management Science, Vol. 53, No. 12, 1843-1858.

44. What can be learned from classical inventory models: a cross-industry empirical investigation. With Sergey Rumyantsev. 2007, Manufacturing & Service Operations Management, Vol. 9, No. 4, 409-429.

45. Strategic technology choice and capacity investment under demand uncertainty. With Manu Goyal. 2007, Management Science, Vol. 53, No. 2, 192–207.

46. Product line design and production technology. With Terry Taylor. 2007, Marketing Science, Vol. 26, No. 1, 101-117.

47. Inventory competition and incentives to backorder. With Nils Rudi and Yunzeng Wang. 2006, IIE Transactions, Vol. 38, No. 11, 883-902

48. Revenue Management Through Dynamic Cross Selling in E-Commerce Retailing. With Sergei Savin and Wenqiang Xiao. 2006, Operations Research, Vol. 54, No. 5, 893-913.

49. Supply Chain choice on the Internet. With Nils Rudi. 2006, Management Science, Vol. 52, No.6, 844-864.

50. An empirical examination of the decision to invest in fulfillment capabilities: a study of Internet retailers. With Taylor Randall and Nils Rudi. 2006, Management Science, Vol. 52, No.4, 567-580.

51. Dynamic pricing of inventory/capacity with infrequent price changes. 2006, European Journal of Operational Research, Vol. 174, No. 1 , 553-580

52. Revenue management games: horizontal and vertical competition. With Robert Shumsky. 2005, Management Science, Vol. 51, No. 5, 813–831.

53. Positive vs. negative externalities in inventory management: implications for supply chain design. With Fuqiang Zhang. 2005, Manufacturing & Service Operations Management, Vol. 7, No. 1, 58-73.

54. Centralized and competitive inventory models with demand substitution. With Nils Rudi. 2003, Operations Research, Vol. 51, No. 2, 329-335.

55. Flexible service capacity: optimal investment and the impact of demand correlation. With Gregory Dobson, Robert Shumsky. 2002, Operations Research, Vol. 50, No. 2, 375-388.