Shalini Bahl

Education

PhD Marketing, University of Massachusetts, 2005

Academic Appointments

Online Instructor, Isenberg School of Management, 9/2011 Assistant Professor of Marketing, David Eccles School of Business, University of Utah, 9/2005-7/2008

Teaching Interests

• Mindfulness in Business
• Mindfulness in Education
• Ethics in Business

Undergraduate

• Marketing Principles
• Consumer Behavior
• Retailing

Masters

• Social Media Strategy
• Mindulness-Based Personal Branding

PhD

• Qualitative Research Methods

Selected Publications

“Transforming Consumer Health,” Journal of Public Policy & Marketing, Vol. 30:1, 2011, 14-22 (with Debra Scammon, Punam A. Keller, et al)

“Talking to Ourselves: A Dialogical Exploration of Consumption,” Journal of Consumer Research, Vol. 37:1, 2010, 176-95 (with G.R. Milne)

“The Use of Social Media for Mindful Healthy Eating Over the Holidays: Theory and Empirical Results, 2014, pp. 38-46, Association of Marketing and Healthcare Research, (with George R. Milne and Spencer Ross)

“Mindfulness: A Long-term Solution for Mindless Eating by College Students,” Journal of Public Policy & Marketing, 2013, Vol. 32, No. 2, 173-184 (with George R. Milne and Spencer Ross)

“The Multiphrenic Consumer Self,” Identity and Consumption, eds. Russ Belk and Ayalla Ruvio, Routlegde, 2012