Silke Borgstedt

dr Silke Borgstedt was about to embark on a musical career. Luckily for SINUS, she then decided on science. There she perfectly masters the keyboard of research expertise and implementation/consulting competence. She doesn't live in an ivory tower, but cycles 7 km to work even in the rain and snow. Silke Borgstedt studied musicology, psychology and educational science at the Carl von Ossietzky University in Oldenburg and at the Technical University of Berlin. In 2007 she did her doctorate at the Humboldt University in Berlin with a scholarship from the German National Academic Foundation.

From 2005 to 2009, Dr. Borgstedt worked as a research manager at GIM Gesellschaft für Innovative Marktforschung in the field of international consumer research and as a lecturer at various universities. At the beginning of 2009 we managed to bring her to SINUS. Since July 2010, together with Dr. Marc Calmbach manages the Research & Consulting department of the SINUS Institute from the Berlin location and has been Managing Director since July 2021.

Silke Borgstedt is just as familiar with social research as she is with classic marketing research (we call this transfer competence). Her current work and key topics are: everyday aesthetics, family sociology, socio-cultural trend research and digital change. Miss Dr. Borgstedt is a nationally and internationally sought-after speaker and interview partner for radio and television.

She likes to spend her free time with her family: mostly on the road in and around Berlin or anywhere else in the world.

Book publications

Calmbach, Marc / Borgstedt, Silke / Borchard, Inga / Thomas, Peter Martin / Flaig, Bodo (2016): How do young people tick in 2016? Living environments of young people aged 14 to 17 in Germany. Wiesbaden: Springer.

Borgstedt, Silke & project team at the Sinus Institute (2012): Living Worlds. models of the future of the church. Publisher: Evangelical-Reformed Church of the Canton of Zurich. Heidelberg/Zurich.

Borgstedt, Silke (2007): The music star. Comparative image analyzes by Alfred Brendel, Stefanie Hertel and Robbie Williams. Bielefeld: transcript