Silvia Bellezza

Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., nonconformity, minimalism, vintage). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.

Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the core marketing course to MBA and Executive MBA students.

Awards And Honors

• 2021 MSI Young Scholar Marketing Science Institute 2021 Young Scholar
• Honorable Mention, 2018 Ferber Award For best dissertation-based article published in the Journal of Consumer Research in 2017
• Finalist, 2017 Best Article Award for a paper published in Journal of Consumer Research in 2014 For the paper Bellezza, Silvia, Francesca Gino, and Anat Keinan (2014), â??The Red Sneakers Effect: Inferring Status and Competence from Signals of Non-conformity,â?� Journal of Consumer Research, 41 (June), 35-54.
• 2017 Provost's Grants Program for Junior Faculty who Contribute to the Diversity Goals of the University The Provost's Grant Program for Junior Faculty Who Contribute to the Diversity Goals of the University provides awards, of up to $25,000 each, to support new or ongoing research and scholarship, seed funding for innovative research for which external funding would be difficult to obtain, and curricular development projects. Project Title: Trickle-Round Signals: When Low Status Becomes High