Silvia Donaire
Full-Time Professor (PDI) at Universitat Oberta de Catalunya (UOC)/H2020 Researcher & Part-Time Professor at Universitat Politècnica de Catalunya
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Biography
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My PhD research was focused on understanding the influence of social media in micro-retailers business model. Currently, I'm participating in an European H2020 project, called DISCOVERER, researching the emergence of new Business Models in the Earth Observation market. I supervise several thesis and master thesis as well as an Industrial Doctorate. I have professional experience and I teach and research in the area of Business Models and Digital Marketing, among others like urban mobility.
Education
- Doctor of Philosophy (PhD) Universitat Politècnica de Catalunya (2007 — 2012)
- Master en Marketing digital: Captación, conversión y analítica Web-WATT IEBS (2013 — 2014)
- Master's degree OBS Business School (2013 — 2014)
- Master of Business Administration (MBA) EADA Business School (2006 — 2007)
- Bachelor of Science (BSc) Universitat Politècnica de Catalunya (1998 — 2007)
- Major Universitat Autònoma de Barcelona (2008 — 2012)
Companies
- Full-Time Professor (PDI) Universitat Oberta de Catalunya (UOC) (2021)
- Module Leader EU Business School (2020)
- Part-Time Lecturer IQS Barcelona (2014)
- H2020 Researcher & Part-Time Professor Universitat Politècnica de Catalunya (2013)
- Lecturer at UPC BarcelonaTECH UPC School (Universitat Politècnica de Catalunya) (2007)
- Part-time Lecturer Centre de la Imatge i la Tecnologia Multimèdia | CITM (UPC) (2017 — 2021)
- CEO & Co-founder Inno-Smart Barcelona (2013 — 2017)
- PhD. Lecturer Assistant Universitat Politècnica de Catalunya (2008 — 2013)
- Research Assistant IESE Business School (2007 — 2012)
Skills and Expertise
- Social Media Marketing
- Business Consulting
- Blended Learning
- E-Learning
- Strategic Management
- Teaching and Learning
- Learning
- Teaching English as a Foreign Language
- Teaching
- Entrepreneurship
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