Simon Blanchard

Simon Blanchard’s research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. He has published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, Psychometrika, Psychological Science, and Marketing Letters.

Education

• Pennsylvania State University - Ph.D.
• Université de Montréal - M.Sc.
• Université de Sherbrooke - BBA

Publications

Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo. (2017) "Extracting Summary Piles from Sorting Task Data." Journal of Marketing Research, 54 (3).

Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43 (3), 460-477.

Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). ”The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.” Journal of Consumer Research, 42 (6), 985-1001.

Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely (2015). ”The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.” Journal of Marketing Research, 52 (3), 337-348.

Blanchard, Simon J., Kurt A. Carlson, and Margaret G. Meloy (2014). ”Biased Predecisional Processingof Leading and Non-Leading Alternatives.” Psychological Science, 25 (3), 812-816.

Kim, Sunghoon, Simon J. Blanchard, Wayne S. DeSarbo, and Duncan H.K. Fong (2013). ”Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.” Journal of Marketing Research, 50 (5), 664-673.

Blanchard, Simon J., Wayne S. DeSarbo (2013). ”A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification.” Psychometrika, 78 (2), 322-340.

Blanchard, Simon J., Daniel Aloise and Wayne S. DeSarbo (2012). ”Heterogeneous P-Median for Categorization Based Clustering.” Psychometrika, 77 (4), 741-762.

DeSarbo, Wayne S., A. Selin Atalay, David LeBaron, and Simon J. Blanchard (2008). ”Estimating Multiple Segment-Level Ideal Points from Context Dependent Survey Data.” Journal of Consumer Research, 35 (June), 142-153.