Simon Houghton

at The Chartered Institute of Marketing

Schools

  • The Chartered Institute of Marketing

Expertise

Links

Biography

The Chartered Institute of Marketing

In January 1997 I founded Summit Corporate Training Limited, a business skills training company specialising in client-specific staff development programmes and training courses in the core areas of sales, key account management, presentation, customer handling, marketing, negotiation & management skills. I have dealt with a wide range of business-to-business clients, and have a particular leaning towards IT & software, high technology, high value capital goods, banking, manufacturing & complex sales environments. I also undertake management consultancy & training needs analysis assignments, as well as mentoring and personal coaching.

Immediately prior to that I held the position of Group Marketing Director for Amtech Europe Limited based in Cambridge, a strategic role that included responsibility for both sales and marketing functions for the Group on an international basis.

I have over 35 years sales, marketing & management experience in the Electronic Security Systems & Business Training industries and I am a Fellow of the Chartered Institute of Marketing (CIM), a Fellow of the Institute of Sales & Marketing Management (ISMM) and was a Fellow of the Institute of Professional Sales (IPS) until that body was absorbed into the Chartered Institute of Marketing in 2003. I have lectured, trained and spoken in the past at Southampton University, Bradford University School of Management, Middlesex University Business School, Loughborough University, the Garda Síochána Training College in Eire and numerous seminars & conferences. I was also a guest Home Office lecturer at the Emergency Planning College in Yorkshire for almost 6 years.

I have been a Senior Course & Programme Director at the Chartered Institute of Marketing since 1998. I am also an Associate with the Institute for Work Based Learning at Middlesex University and a Senior Consultant with Solution Cell Limited.

Since 2010 I have also been a Certified Trainer for Siemens Global Learning Campus.

Specialties: I provide training in the following areas:

  • Sales skills, basic to advanced
  • Negotiation
  • Presentation skills
  • Customer handling
  • Sales management, field to senior
  • Man management
  • Key Account management
  • Marketing
  • Team building
  • Business strategy
  • CRM implementation

Courses Taught

Read about executive education

Other experts

Ching Leong

Leong Ching is Vice Provost (Student Life) and Associate Professor at the Lee Kuan Yee School of Public Policy National University of Singapore (NUS). Assoc Prof Leong’s research interests include water policies, environmental behaviour, public sector reform, and communications strategies. Her c...

David Matsa

David Matsa is an Associate Professor of Finance at the Kellogg School of Management at Northwestern University, where he teaches corporate finance in the MBA program, and a Research Associate at the National Bureau of Economics Research. Professor Matsa’s research focuses on connections between ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.