Siok Kuan (On Sabbatical) Tambyah
Assoc Professor at NUS Institute of Systems Science
Biography
NUS Institute of Systems Science
Education Qualifications
- PhD, University of Wisconsin, Madison, 1999
- BBA (Hons), National University of Singapore, 1988
Research Interest
- Consumer Culture Theory
- Happiness And Wellbeing Research
- Consumer Values And Lifestyles
- Consumption And Identity: Ethnicity And Gender
- Globalization And Consumption
- Luxury Consumption
- Qualitative Research Methods
Academic Experience
- Associate Professor (Educator) of Marketing, National University of Singapore, 2016 - current
- Senior Lecturer of Marketing, National University of Singapore, 2008 - 2016
- Assistant Professor of Marketing, National University of Singapore, 1999 - 2008
- Senior Tutor of Marketing, National University of Singapore, 1992 - 1993
Corporate Experience
- Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992
- Johnson and Johnson Medical
- Merck Sharp & Dohme (I.A.) Corporation (MSD)
- OCBC Bank
Courses
- The Pursuit of Happiness
- Consumer Behavior (undergraduate and MBA)
- Consumer Culture and Theory (undergraduate)
- Services Marketing (undergraduate)
Membership & Professional Activities
- Member, Association for Consumer Research, Marketing Institute of Singapore
- Reviewer, Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography
Read about executive education
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