Sonny Rustiadi

Sonny Rustiadi is the Head for the Office of Professional and Entrepreneurship Development ITB and also Director for Student Affairs at the School of Business and Management Institut Teknologi Bandung (SBM-ITB). He is a member of Entrepreneurship and Technology Management Expertise Group at the school, finished Doctoral Program from Goldsmiths University of London, UK; earn an MBA from SBM- ITB, Indonesia; and graduated from Faculty of Economic majoring in Accounting at Parahyangan Catholic University, Indonesia.

His research interest is in the field of entrepreneurship, creative industries, and business financing. Sonny is also actively involved in Center for Innovation, Entrepreneurship, and Leadership (CIEL) at SBM-ITB. Prior to joining SBM-ITB, Sonny worked in various companies including Arthur Andersen Firm, PT. Belaputera Intiland, KPMG, and USAID.

As a serial entrepreneur himself, Sonny has experience in various businesses including property management, retail telecommunication, fashion, education services, travel services, and interior design service.

Research Interest:

Creative Industries, entrepreneurship, New Venture Creation, Start Up Management

Teaching

• MB1101 - Introduction to Business
• MB1201 - Technology for Business Innovation
• MB2204 - Integrated Business Experience II
• MB6042 - Management of Innovation
• MB6045 - Small Business Development
• MB6046 - Family Business
• MB9091 - Progress Seminar I
• MK2001 - Design Thinking for Innovation
• MK2102 - Business Economics
• MK2103 - Innovation and Business Economics
• MK3003 - Business Scale Up
• MK3003 - Entrepreneurship Mentoring I (P)
• MK3004 - Design Thinking for Innovation (P)
• MK3011 - Technology Based Business
• MK3021 - Technology Commercialization
• MK4001 - Start-up Business Practice (P)
• MK4002 - Entrepreneurship Mentoring II (P)
• MK4004 - Entrepreneurship Mentoring III (P)
• MK4099 - Final Project
• MM5010 - Management of Innovation, Technology and Entrepreneurship
• MM5012 - Design Thinking for Building Business (P)
• MM5013 - Business Acceleration for Growth (P)
• MM5014 - Management of Innovation, Technology & Entrepreneurship
• MM5015 - Business Initiation
• MM5016 - New Venture Management
• MM5017 - Business Growth Management
• MM5019 - Contextual Creativity
• MM5021 - Entrepreneurial Modelling
• MM5026 - Management of Innovation and Technology
• MM6052 - Small Business Management

Education

• 2015 Doctor (Research) in Creative and Cultural Entrepreneurship
  Goldsmith University, Great Britain (UK)
• 2007 Master in Business Administration
  Institut Teknologi Bandung , Indonesia
• 2004 Bachelor in accounting
  Universitas Katolik Parahyangan, Indonesia

Appointments

• 2019 - 2019 Dean/Vice Dean
  School of Business and Management
  Institut Teknologi Bandung
• 2019 - 2019 Rector/Vice Rector
  Wakil Rektr Bidang Akademik dan Kemahasiswaan
  Kompetisi Mahasiswa Nasional Bidang Ilmu Bisnis, Manajemen dan Keuangan
• 2018 - Present School Level Director
  Head of Administration
  SBM ITB
• 2017 - 2017 Chair
  SBM ITB
  International Conference on Management in Emerging Markets - International Conference on Innovation in Business and Strategy 2017 (ICMEM - ICIBS 2017)
• 2010 - 2010 Chair
  SBM ITB
  The 2nd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2010)

Research Award

• 2022 Intention to Involve in International market Among Indonesian Smes in Food Sector: Integration Approach (Intensi Keterlibatan di Pasar Internasional UKM Sektor Pangan Indonesia: Pendekatan terintegrasi)
  Internal level research award/sponsorship granted by ITB
• 2022 Membangun Transformasi Bisnis Go Digital Dan Pondasi Pemasaran Digital Bagi Umkm Kota Bandung
  Internal level research award/sponsorship granted by PPMI SBM ITB
• 2019 Pengembangan Platform Personal Knowledge Management Untuk Kelas Kewirausahaan Berbasis ICT Melalui Pendekatan Servis Sains
  Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung
• 2018 Model Penelusuran dan Asesmen Karakteristik Kepemimpinan Wirausaha
  Internal level research award/sponsorship granted by SBM ITB
• 2018 Kewirausahaan, Inovasi dan Pengembangan Wilayah Tertinggal dan Perdesaan pada Era Kontemporer di Indonesia
  National level research award/sponsorship granted by Kemenristekdikti (Ministry of Research, Technology, and Higher Education)
• 2017 Menuju ekosistem industri kreatif yang berkelanjutan – sebuah pemetaan menggunakan analisis potensi ko-kreasi dan perancangan model bisnis multi sektor industri kreatif (Studi kasus: kota Bandung)
  Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung
• 2017 Pemetaan Potensi Komersialisasi Hasil Penelitian Fakultas/Sekolah di ITB untuk Kolaborasi dengan Civitas Akademika SBM-ITB
  Internal level research award/sponsorship granted by SBM ITB
• 2017 Pembuatan model dan pengukuran program Inkubator dan Akselerator www.thegreaterhub.id milik SBM ITB
  Internal level research award/sponsorship granted by SBM ITB
• 2016 Revealing The Role Of Necessity-Driven Entrepreneurship on The Underground Economy in Bandung Traditional Market
  Internal level research award/sponsorship granted by SBM ITB
• 2016 Model Pengembangan Keterlibatan Komunitas Bisnis Kreatif (Creative Business Community Engagement Model) dalam Konteks Quadruple Helix
  Internal level research award/sponsorship granted by SBM ITB

Journal Articles

• 2020 Proposed Production Process Standardization at Function ART Indonesia to Reduce Waste of Production
  Demara Bijak Kurniawan,Sonny Rustiadi. European Journal of Business and Management Research. Vol 5 No 4 (2020).
• 2020 Business Strategy Formulation to Increase Profit of Agung Artomoro Company
  Mahfudhotul Ainiyah,Sonny Rustiadi. International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH). Vol 3, No 1 (2020).
• 2019 REVEALING THE ROLE OF NECESSITY AND OPPORTUNITY DRIVEN IN THE UNDERGROUND ECONOMY: CASE OF CICAHEUM MARKETPLACE IN BANDUNG, INDONESIA
  Sonny Rustiadi,Nazmi Fathnur Ahmad. International Journal of Entrepreneurship (IJE). Issue: 2 | Volume: 23 | Month: June | Year: 2019.
• 2018 Creative Business Community Engagement Model within the Quadruple Helix: A Preliminary Report of the Circular Community in Bandung, Indonesia.
  Sonny Rustiadi,Bayuningrat M. Kusumahdinata,Aditya Rahman,Irfan Arsandi. International Journal of Business. Vol. 23, Iss. 1,.
• 2015 Towards holistic approach to education: creative industries perspective in Bandung, Indonesia
  Sonny Rustiadi. International Journal of Entrepreneurship and Small Business. Volume 26, Issue 4.