Soo Jiuan Tan

Education Qualifications

• PhD, Washington University in St. Louis, 1993
• MSc, Washington University in St. Louis, 1991
• BBA (Hons), National University of Singapore, 1980

Research Interest

• Consumer Values And Lifestyles
• Game Theoretic Applications In Marketing
• Global Product Management
• International Market Entry Strategies
• Marketing Strategies For Smes And Entrepreneurial Firms
• Outsourcing
• Parallel Importing

Academic Experience

• Associate Professor of Marketing (with tenure), National University of Singapore, 1999 - current
• Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
• Assistant Professor of Marketing, National University of Singapore, 1998 - 1999
• Lecturer of Marketing, National University of Singapore, 1993 - 1998
• Senior Tutor of Marketing, National University of Singapore, 1985 - 1993

Corporate Experience

• Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
• Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
• Singapore Pools, Singapore
• Hanns Seidel Foundation
• Xian-Janssen Pharmaceutical Ltd, China
• Credinet (Singapore) Pte. Ltd
• Singapore Telecommunications
• Export Credit Insurance Corporation of Singapore
• Danone Asia

Courses

• Product and Brand Management (undergraduate)
• Global Marketing (undergraduate and MBA)

Membership & Professional Activities

• Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
• Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
• Member, Literati Club
• Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
• Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
• Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
• Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010