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Spike Lee

Assistant Professor of Marketing at Rotman School of Management

Schools

  • Rotman School of Management

Links

    Biography

    Rotman School of Management

    Bio

    Spike W. S. Lee is an Assistant Professor of Marketing at the University of Toronto. He is interested in the embodied and metaphorical nature of human thinking, which often leads to quirky effects (e.g., physical cleansing helps people move on by "wiping the slate clean"; when people "smell something fishy," they become suspicious and invest less money in a trust-dependent economic game). Specifically, he explores how the mind interacts with the body in multiple ways; why mind-body relations are often predicted by the metaphors we use; when and how metaphors influence judgment, affect, and behavior; what cognitive principles govern these metaphorical effects and how they vary by experimental, social, and cultural context.

    Academic Positions

    2012 - present  Assistant Professor of Marketing; University of Toronto

    2016 - present  Assistant Professor of Psychology (Cross-Appointment); University of Toronto

    Honors and Awards

    2010  Early Graduate Student Researcher Award; American Psychological Association

    2016  Rising Star; Association for Psychological Science

    Read about executive education

    Books

    Oyserman, D., & Lee, S. W. S. (2007). Priming culture: Culture as situated cognition. In S. Kitayama & D. Cohen (Eds.), Handbook of cultural psychology (pp. 255-279). New York: Guilford Press.

    Oyserman, D., & Lee, S. W. S. (2008). A situated cognition perspective on culture: Effects of priming cultural syndromes on cognition and motivation. In R. M. Sorrentino & S. Yamaguchi (Eds.), Handbook of motivation and cognition across cultures (pp. 237-265). San Diego, CA: Elsevier.

    Lee, S. W. S., & Ellsworth, P. C. (2013). Maggots and morals: Physical disgust is to fear as moral disgust is to anger. In K. R. Scherer & J. R. J. Fontaine (Eds.), Components of emotional meaning: A sourcebook. Oxford University Press.

    Lee, S. W. S., & Schwarz, N. (2014). Metaphor in judgment and decision making. In M. J. Landau, M. D. Robinson, & B. P. Meier (Eds.), Metaphorical thought in social life. Washington, DC: American Psychological Association.

    Lee, S. W. S., & Schwarz N. (in press). Clean-moral effects and clean-slate effects: Physical cleansing as an embodied procedure of psychological separation. In R. Duschinksy, S. Schnall, & D. Weiss (Eds.), Purity and danger now: New perspectives. London: Routledge.

    Papers

    • Oyserman, D., & Lee, S. W. S. (2007). Priming culture: Culture as situated cognition. In S. Kitayama & D. Cohen (Eds.), Handbook of cultural psychology (pp. 255-279). New York: Guilford Press.
    • Oyserman, D., & Lee, S. W. S. (2008). A situated cognition perspective on culture: Effects of priming cultural syndromes on cognition and motivation. In R. M. Sorrentino & S. Yamaguchi (Eds.), Handbook of motivation and cognition across cultures (pp. 237-265). San Diego, CA: Elsevier.
    • Lee, S. W. S., & Ellsworth, P. C. (2013). Maggots and morals: Physical disgust is to fear as moral disgust is to anger. In K. R. Scherer & J. R. J. Fontaine (Eds.), Components of emotional meaning: A sourcebook. Oxford University Press.
    • Lee, S. W. S., & Schwarz, N. (2014). Metaphor in judgment and decision making. In M. J. Landau, M. D. Robinson, & B. P. Meier (Eds.), Metaphorical thought in social life. Washington, DC: American Psychological Association.
    • Lee, S. W. S., & Schwarz N. (in press). Clean-moral effects and clean-slate effects: Physical cleansing as an embodied procedure of psychological separation. In R. Duschinksy, S. Schnall, & D. Weiss (Eds.), Purity and danger now: New perspectives. London: Routledge.

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