Sridhar Moorthy
Manny Rotman Chair in MarketingProfessor of Marketing at Rotman School of Management
Schools
- Rotman School of Management
Links
Biography
Rotman School of Management
Bio
Sridhar Moorthy holds the Manny Rotman Chair in Marketing, and is also a Senior Consultant at CRA (Charles River Associates). His expertise is in bringing economic perspectives to bear on marketing problems. Moorthy’s research focuses on strategic issues in advertising, branding, product differentiation, retailing, including the impact of the Internet on marketing practice. He is an Associate Editor (and past Co-Editor) of Quantitative Marketing and Economics, Associate Editor of Management Science, member of the editorial board of Journal of Marketing Research, and coauthor of the textbook Marketing Models (Prentice Hall). Moorthy has served as a Vice President (Education) of the INFORMS Society for Marketing Science, and provided expert testimony in a number of legal cases.
Academic Positions
1998-Present Manny Rotman Chair in Marketing; Rotman School of Management
1997-1998 Visiting Associate Professor of Marketing; The Wharton School, University of Pennsylvania
1990-1997 Associate Professor of Marketing and Area Coordinator; William E. Simon Graduate School of Business Administration, University of Rochester
1984-1990 Assistant, then Associate Professor of Marketing; Yale School of Management, Yale University
1990 Visiting Associate Professor; The John E. Anderson Graduate School of Management, UCLA
1988 Visiting Associate Professor; INSEAD, France
1982-1984 Assistant Professor of Marketing; Graduate School of Management, University of Rochester
Honors and Awards
2017-2022 Principal Investigator; Social Sciences and Humanities Research Council Award
2013 Finalist, INFORMS Society for Marketing Science Long Term Impact Award
2006 Roger Martin and Nancy Lang Award for Excellence in Research; Rotman School of Management, University of Toronto
2005 Finalist, John D. C. Little Award, Best Marketing Paper published in Marketing Science or Management Science
1999 Professor of the Year, MBA Class of 1999; Rotman School of Management, University of Toronto
1982 Winner, George E. Nicholson, Jr. Student Paper Competition; Operations Research Society of America
Read about executive education
Books
Marketing Applications of Game Theory; in Game Theory and Business Applications 2nd Edition; K. Chatterjee and W. Samuelson (eds.). New York: Springer; 2013
Market Segmentation; in The Palgrave Encyclopedia of Strategic Management; M. Augier and D. Teece (eds.). Houndmills, England: Macmillan Publishers Ltd.; 2013
Brand Extension Strategy: An Integrative Framework; in Flux: What Marketing Managers Need to Know to Navigate the New Environment, D. Soberman and D. Soman (eds). Toronto: University of Toronto Press; 2012
Competitive Marketing Strategies: Game-Theoretic Models; in Handbooks in Operations Research and Management Science: Marketing, Josh Eliashberg and Gary Lilien (editors). Amsterdam: North-Holland; 1993
Marketing Models; (with P. Kotler and G. Lilien); New Jersey: Prentice Hall; Issue: Englewood Cliffs; 1992
Papers
- Marketing Applications of Game Theory; in Game Theory and Business Applications 2nd Edition; K. Chatterjee and W. Samuelson (eds.). New York: Springer; 2013
- Market Segmentation; in The Palgrave Encyclopedia of Strategic Management; M. Augier and D. Teece (eds.). Houndmills, England: Macmillan Publishers Ltd.; 2013
- Brand Extension Strategy: An Integrative Framework; in Flux: What Marketing Managers Need to Know to Navigate the New Environment, D. Soberman and D. Soman (eds). Toronto: University of Toronto Press; 2012
- Competitive Marketing Strategies: Game-Theoretic Models; in Handbooks in Operations Research and Management Science: Marketing, Josh Eliashberg and Gary Lilien (editors). Amsterdam: North-Holland; 1993
- Marketing Models; (with P. Kotler and G. Lilien); New Jersey: Prentice Hall; Issue: Englewood Cliffs; 1992
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