Sriram Venkataraman

Sriram Venkataraman is a big-data scientist with expertise in pricing, social-media analytics, advertising, retailing and branding.

He develops state-of-the-art quantitative methods to maximize return-on-investment from marketing activities. His research has been adopted by Fortune 100 companies in industries that include entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.

Dr. Venkataraman holds several patents and consults with firms like GE, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide business intelligence solutions in data-intensive industries.

An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University’s Goizueta Business School and as a visiting scholar at the University of Chicago’s Booth School.

He received his PhD and MS in management from Cornell University and his BS from the University of Poona, India.

Areas of Expertise * ADVERTISING * BRANDING * MARKETING * MARKETING - ENTERTAINMENT * PRICING * RETAIL * SOCIAL MEDIA

Education

• Master of Science (M.S.) U.C. Berkeley (1996 — 1997)
• Master of Science (M.S.) New York University - Polytechnic University (1994 — 1996)
• Bachelor of Engineering (B.E.) University of Poona (1990 — 1994)

Companies

• Assistant Dean of Full-Time MBA UNC Kenan-Flagler Business School (2021)
• Professor Of Marketing UNC Kenan-Flagler Business School (2020)
• Associate Professor UNC Kenan-Flagler Business School (2016)
• Assistant Professor UNC Kenan-Flagler (2011)
• Edward M. O’Herron Scholar, Professor of Marketing University of North Carolina at Chapel Hill (2011)
• Assistant Professor Goizueta Business School (2005 — 2011)
• Visiting Scholar University of Chicago Booth School of Business (2009 — 2010)